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The Boom Blog

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What Google’s Natural Language Processing Means for Content Ranking and How to Use It Effectively

Natural Language Processing has been revolutionary. It’s transformed the way Google analyses and understands the text on a web page, and while keywords are still an integral part of SEO, machine learning has come a long way from the early days of basic word counting. Algorithms now teach themselves how to better understand the user, what you’re searching for and ultimately, what the best results will be for your search query. It’s all about user experience.

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6 Free Tools to Improve SEO Copywriting for Google’s Natural Language Processing

Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.

Z Generation

Generation Z and How to Engage Them Online: As Told By a Gen Z

Generation Z is on the rise. It does sound more like a zombie invasion than anything and to be fair, we may scare the hell out of you. However, if Generation Z hasn’t been included in your marketing strategy, it might be a good time to start.

Generation Z are defined as being born in the mid-90s to the mid-2000s. Being born in 1996, I find myself technically as an elder of this generation and I’m here to tell you about how to engage us, and why you should.

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Dummies Guide: How to Sell On eBay as a Business

Having an extra platform on which to sell your goods is always a plus, and selling on eBay has major advantages for eCommerce businesses no matter how small or large the company is.

Not only are you able to put your products in front of people on different marketplaces, but you’re also giving your business more visible listings on search pages as not only will your business pages rank but your eBay listing pages will to. I have worked with Amazon and eBay for quite a few years now and so I’ve decided to put together a short and sweet guide on how to sell on eBay.

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What Boom Have Been Reading – November 2018 Edition

Where has this year gone? It’s been a bit of a whirlwind couple of months here at Boom and we’re now preparing ourselves for Christmas… wooo!

We’re also really excited to announce our next Drink Digital event, which is set to be a good one, so make sure you’ve got your name down! we’ve got lots to talk about in the new year, so please do come and join us… it’s free!

This month, we’ve been reading all about Gutenberg, algorithm analysis and some scary SEO stories that might just make your bones shudder. So grab a cuppa, and settle in for the read of you life.

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Everything You Need to Know About Visual Search

The human mind processes visuals 60,000 times faster than it does text. Whilst Google understands the human language with 95% accuracy, it’s a different story when it comes to images.

But times are changing. With Pinterest, Google and Bing currently leading the way and developing visual search technology and applications, it’s time for brands to take notice – and action.

If you’re sat there scratching your head, questioning why visual search is important and how it affects you, then you’ve come to the right place. We’re about to tell you everything you need to know about visual search: what it is, how it works, and how you can optimise your images, to give you the best possible chance of appearing on the visual search engine results pages (SERPs).

Maginfier Search Visibility

6 Super Useful Sistrix Features for Tracking Search Visibility

We have made no secret of our love for Sistrix, we use it daily across the SEO team. As with any other tool, there are always new little sections that you haven’t discovered or used before. When you spend time playing around with a tool you come up with new ways to use what you have and apply it to your work.

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Applying Strategic Business Thinking To Outreach

Content doesn’t spread itself, links don’t build themselves – you need to give them a push. If you are pushing in the right direction to the right people with the right message you are much more likely to be successful.

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How to Set Yourself Up For Outreach Success

I’ve always thought that being good at outreach was not necessarily something you could teach. Sure, you can point people in the right direction; you can give them the materials that will help them become better at it. But can you actually teach outreach success?

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