We’ve been using content marketing to acquire links for over six years and have amassed a lot of data over the 300+ pieces we’ve done,… Read More »How Much Does A Link Cost Using Content Marketing, How Long Does It Take & How Many Links Should You Expect?
WordPress is a content management system that powers 34% of all websites on the internet and 60% of the entire CMS market. But what does that mean for web developers and web design & development as a whole? In this article I’m going to outline why I think it’s good, why it can be bad and how you can use WordPress to its full potential without any of the negatives.
The social media platform TikTok has now been downloaded more times than Instagram and there are some really interesting differences with this platform that its predecessors were never able to emulate. I downloaded TikTok recently as it reminded me of an old platform I used to cherish so dearly – Vine. And I’ve got some thoughts…
Natural Language Processing has been revolutionary. It’s transformed the way Google analyses and understands the text on a web page, and while keywords are still an integral part of SEO, machine learning has come a long way from the early days of basic word counting. Algorithms now teach themselves how to better understand the user, what you’re searching for and ultimately, what the best results will be for your search query. It’s all about user experience.
Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.
Google Calendars is great for keeping track of meetings and social events within a business. We also have Appogee HR connected to our Google Calendar so our team can see when someone is on annual leave or off sick. It’s fair to say, we use the Google Calendar feature a lot!
Generation Z is on the rise. It does sound more like a zombie invasion than anything and to be fair, we may scare the hell out of you. However, if Generation Z hasn’t been included in your marketing strategy, it might be a good time to start.
Generation Z are defined as being born in the mid-90s to the mid-2000s. Being born in 1996, I find myself technically as an elder of this generation and I’m here to tell you about how to engage us, and why you should.
Having an extra platform on which to sell your goods is always a plus, and selling on eBay has major advantages for eCommerce businesses no matter how small or large the company is.
Not only are you able to put your products in front of people on different marketplaces, but you’re also giving your business more visible listings on search pages as not only will your business pages rank but your eBay listing pages will to. I have worked with Amazon and eBay for quite a few years now and so I’ve decided to put together a short and sweet guide on how to sell on eBay.
Where has this year gone? It’s been a bit of a whirlwind couple of months here at Boom and we’re now preparing ourselves for Christmas… wooo!
We’re also really excited to announce our next Drink Digital event, which is set to be a good one, so make sure you’ve got your name down! we’ve got lots to talk about in the new year, so please do come and join us… it’s free!
This month, we’ve been reading all about Gutenberg, algorithm analysis and some scary SEO stories that might just make your bones shudder. So grab a cuppa, and settle in for the read of you life.
The human mind processes visuals 60,000 times faster than it does text. Whilst Google understands the human language with 95% accuracy, it’s a different story when it comes to images.
But times are changing. With Pinterest, Google and Bing currently leading the way and developing visual search technology and applications, it’s time for brands to take notice – and action.
If you’re sat there scratching your head, questioning why visual search is important and how it affects you, then you’ve come to the right place. We’re about to tell you everything you need to know about visual search: what it is, how it works, and how you can optimise your images, to give you the best possible chance of appearing on the visual search engine results pages (SERPs).
