What Google’s Natural Language Processing Means for Content Ranking and How to Use It Effectively
Natural Language Processing has been revolutionary. It’s transformed the way Google analyses and understands the text on a web page, and while keywords are still an integral part of SEO, machine learning has come a long way from the early days of basic word counting. Algorithms now teach themselves how to better understand the user, what you’re searching for and ultimately, what the best results will be for your search query. It’s all about user experience.