Now more than ever, video content is playing a significant role in customer experience, and according to a recent study, 63% of executives agreed that… Read More »5 Easy Ways to Use Video Content to Improve Customer Experience
With the ongoing threat of recessions, the cost of living crisis and *gesturing broadly at everything*, it’s going to be another challenging year for most… Read More »How (and When) to Remix Old Creative Content
If there’s one thing I love about the digital marketing industry and the people within it, it’s the willingness to share knowledge. Not to be… Read More »9 Digital Marketing Podcasts That Are Definitely Worth a Listen
In August 2022 Google announced their helpful content update. Just about everyone who produces online content started to wonder how ‘helpful’ their output actually was.… Read More »6 Types of Unhelpful Content You Might Not Know You Have, and How To Improve Them
Writing content in an SEO-friendly way is fascinating. There’s often a misconception that we’re writing for robots. We’re not. Well, we are a bit. It’s… Read More »SEO Content Writing Tips: What Can Orwell Teach Us?
Attending Brighton SEO is one of the highlights of the year for hundreds if not thousands of digital marketers out there. And I was honoured… Read More »Brighton SEO 2022 Highlights: Day One
Black Friday is one of the most important days in the retail calendar for a lot of businesses, if not the most essential. It is… Read More »Black Friday Marketing: How to Do It Better in 2022
Storytelling attaches to the common ideals of human empathy. We search for ourselves in the stories being told, and strive to connect with the message… Read More »Storytelling in Marketing: The Fundamentals
National Rail recently started a great conversation around content accessibility. Unfortunately, they didn’t mean to. After the passing of Prince Philip, they decided to turn… Read More »Content Accessibility: Creating Inclusive Content We Can All Enjoy
Crafting a good content calendar for a company blog is often the backbone of a content marketing strategy. However, many marketers struggle to come up… Read More »How to Create a Varied Content Calendar for a Company Blog
