Shopping Ads

An essential for eCommerce businesses looking to generate even more revenue through targeted advertising.

Customers are ready to buy. Are you ready to sell?

Discover customers who are ready to buy and make more money from your eCommerce site using Shopping Ads & feeds.

Google Shopping Ads are essential for eCommerce businesses looking to generate more revenue with a better ROI. Designed specifically to promote individual products, Shopping Ads have fast become an integral part of paid advertising for eCommerce retailers.

We’re the agency that understands eCommerce and how to achieve good ROAS. We will work with you at every stage of the process, from briefing developers right through to optimising Shopping Ad campaigns to get the best results.

Google shopping products

Need more sales? Google Shopping is one of the best ways of increasing revenue for any retailer. Impact consumers at the start of their purchase journey by putting your products in front of high-intent audiences who are already looking for the products you’re selling.

At Boom, we’ll help you grow your retail business online by building bespoke Shopping campaigns from scratch and use intelligent machine learning capabilities to maximise results.

What are Google Shopping Ads?

Shopping Ads can be found in the Shopping tab on Google Search – each ad contains a picture and a price. They work really well for e-Commerce businesses because they show the information about your products that people want to see most, and those who click on them are often very close to making a purchase. Shopping Ads make sure that your products are the ones that are up front and centre – right where they should be.

You can use Shopping campaigns to promote your products and business across networks and increase traffic to your website or local shop, helping you to find better qualified leads.

An example of a shopping ad

Time to shift some stock with Google Shopping?

How do we do it?

Boom has been successfully managing Shopping Ad campaigns as part of our PPC services since they were first launched, so you can trust that we’re able to place your products in front of the right people. We deliver valuable creative and commercial thinking that brings your brand closer to your customers online and improves ROI. Here are a few ways we can help you…

Feed management

A feed is a data source made up of all of the products you want to sell, with as much information about those products as possible. The data source is required by Google’s Merchant Centre and from this feed, Shopping Ads will use the information to decide where and how to display your products in search results.

Good data means good traffic. Badly optimised feeds struggle to be found by search engines. At Boom, we know the best ways to create informative and highly-optimised product feeds that will help put your ads in front of the right people.

Campaign Optimisation

When it comes to Shopping Ads, our experts will be able to advise the best campaign structures and business models depending on the goals you’d like to set.

We’ll analyse traffic and put negative keywords in place to make sure your ads are shown to the right audience, target your ads so they’re shown in optimal places and do competitor research to ensure that you have the competitive edge.

We regularly review shopping campaigns to look for new opportunities to improve performance, expand campaigns and work on poor-performing elements.

Google shopping ads in the search results

Bid management

Bid too low and your shopping ads won’t get clicked on. Bid too high and you’ll waste money on irrelevant traffic that doesn’t convert. 

Getting the balance right is absolutely crucial to the success of your Google Shopping campaigns and good ROI. We know how important this is so we use special formulas and machine learning to help us achieve this.

We’ll apply bid adjustments for optimal ad positioning, to maximise results from high converting areas, bid efficiently at different times of the day and improve performance across mobile, tablet and computer. 

Ready to start selling to your customers?