What is copywriting?
Copywriting is the art of producing written content that’s informative, authoritative and concise for the sole purpose of advertising or publicity. Often referred to as just copy or sales copy, this could be product descriptions, location copy or a complete ad campaign.
Copywriting plays a huge part in how people perceive, interact with and understand what it is you’re offering.
Is SEO important in copywriting?
If you want to get results, combining search engine optimisation techniques within your copywriting is crucial. We call it an art because copywriting for SEO is a very specific skill. Getting it right is somewhat different to writing copy for offline marketing material. Not only does the copy need to be user-friendly, but search engine-friendly, too. Often you’re required to “unlearn” what you’ve been taught about good writing practices and develop a new understanding of how language works online and how it can fit in with your marketing plans.
Website copywriting services for search engines & real people
As a digital marketing agency, we’ve spent many years developing our copywriting skills for online use. We dig deep into how keywords, coupled with correct structure, can have a big impact on your website traffic. Our web copywriting combines this knowledge and expertise with your brand guidelines to let the personality of your business shine through. Our SEO copywriters have worked with large and small businesses alike to harness the power of words.
Why is copywriting important?
Copywriting is important because if your copy isn’t right, there’s a good chance your website content won’t be discovered. The importance of copywriting is twofold…
Firstly, if visitors don’t get the information they need, they’ll look elsewhere. You’ll probably know this from experience when shopping online. If you find a product you like but there’s little to explain how it works or what it offers, there’s a good chance you’ll shop around.
Secondly, Google and other search engines love good copywriting. It’s great for On-page Optimisation and SEO. A lack of relevant keywords and SEO content will mean they aren’t able to quantify your site as a good choice. This can lower your rankings and, ultimately, affect the amount of traffic your website gets.
Great copywriting allows you to become an authority in your area of expertise in more ways than one. Not only does your audience want to hear what you have to say, but search engines do too.
What can we write for you?
Our copy and content writing services are varied and flexible. Find out what our word nerds can do!
Writing SEO copy for your category and product pages will help them appear in the search results. A well-written piece will also grab the reader’s attention and convert.
Helping your service pages rank higher and improving conversion rates is all down to good copywriting. Reach your target audience and show them what you have to offer.
When you’re running a specific campaign, you need a landing page that converts. Compelling copy is the key to better results.
Writing a blog post might seem like a simple task, but will it benefit your business? Yes, if you use SEO copywriting tactics.
Informative pieces and guides
Content writing informational pieces can form a valuable part of your content strategy. The right guide or article can really help your customers as well as capture relevant search traffic.
Content without copywriting is a waste
Want a webpage to rank? If so, copywriting is an important tool and should be considered an integral part of any content marketing strategy.
Whether you’re selling products on an eCommerce website or you just want people to know more about you, compelling copy will always serve you well.
The Boom copywriting team are well-versed in developing SEO friendly content that gets results. Whether it’s using content that’s already on your business website as a basis or creating something completely fresh, we’ll produce a copywriting plan that fully benefits both you and your visitors.
We’ll learn more about who you are, your tone of voice and what it is you want to say. We’ll nail down who your target audience is and what it is they’re searching for with extensive keyword research and analysis. An SEO copywriter will help you to develop high-quality content that’s based on what your target market needs – keeping them interested and charming them all the way through the buying process.
Not only that, we’ll see to it that your copy fully aligns with SEO best practices and your overall SEO strategy. By creating website copy in this way, we give you the upper hand over your competitors and a hefty boost up the rankings, too.
Why choose Boom’s SEO copywriting services?
We can write everything you need to set a new website off on the right track or make improvements that help your web pages to perform better. Our web copy will help you attract new customers and convert potential customers. We can manage the whole process from ideation to copywriting, or just find the right words to improve your current performance.
As an SEO agency, we combine a depth of knowledge and expertise to develop content that really gets results. Choose to combine SEO copywriting with our other SEO services or simply sign up for some high-quality copy, it’s your choice. With a passionate team of digital marketing industry experts, we’d love to deliver results for you using targeted copy.