What is copywriting?
Copywriting is the art of producing written content that’s informative, authoritative and concise for the sole purpose of advertising or publicity. Often referred to as just copy or sales copy, this could be product descriptions, location copy or a complete ad campaign.
Copywriting plays a huge part in how people perceive, interact with and understand what it is you’re offering.
We call it an art because copywriting for SEO is somewhat different to how you’d write copy for offline marketing material. Not only does the copy need to be user-friendly, but search engine-friendly, too. Often you’re required to “unlearn” what you’ve been taught about good writing practices and develop a new understanding of how language works online and how it can fit in with your marketing plans.
As a digital marketing agency, we’ve spent many years developing our copywriting skills for online use. We dig deep into how keywords, coupled with correct structure, can have a big impact on the success of your website in organic search results – all whilst following brand guidelines and letting the personality of a business shine through.
Why is copywriting important?
Copywriting is important because you can have all of the top-quality images and jazzy layouts you like, but if your copy isn’t right, there’s a good chance they won’t be seen anyway. The importance of copywriting is twofold…
Firstly, if visitors aren’t being offered what they need to make an informed choice, they’ll look elsewhere. You’ll probably know this from experience when shopping online. If you find a product you like but there’s little to explain how it works or what it offers, there’s a good chance you’ll go somewhere else for the information you need.
Secondly, search engines love good copywriting and it’s great for On-page Optimisation and SEO. A lack of copy will mean they aren’t able to quantify your site as a good choice when someone searches for something and will favour other websites instead. This can lower your rankings and, ultimately, affect the amount of traffic your website gets.
Great copywriting allows you to become an authority in your area of expertise in more ways than one. Not only does your audience want to hear what you have to say, but search engines do too.
Content without copywriting is a waste of good content.
Want a webpage to rank? If so, copywriting is an important tool and should be considered an integral part of any content marketing strategy.
Whether you’re selling products on an eCommerce website or you just want people to know more about you, good copy, that’s written properly and targeted in the right way, will always serve you well.
The Boom team are well-versed in developing copy that gets results. Whether it’s using content that’s already on your website as a basis or creating something completely fresh, we’ll produce a copywriting plan that fully benefits both you and your visitors.
We’ll learn more about who you are, your tone of voice and what it is you want to say. We’ll nail down who your audience is and what it is they’re searching for with extensive keyword research and analysis. We’ll help you to develop luscious content that’s based on what your audience needs are – keeping them interested and charming them all the way through the buying process.
Not only that, we’ll see to it that your copy fully aligns with SEO best practices – giving you the upper hand over your competitors and a hefty boost up the rankings, too.