Because There’s No Place Like Home
From creating at-home office or gym spaces to sprucing up and remodelling, almost two-fifths of Brits took on DIY projects during lockdown. And research shows that this new trend isn’t going to stop any time soon.
With the potential for more sales, increased revenue and profits, getting your brand in front of the right people online has never been more important for people selling in the home sector. And at Boom Online, we have tons of experience in helping home brands do just this.
What is the Best Marketing Strategy for a Home Improvement Brand?
As with home renovation, there’s no one size fits all.
The key to an effective marketing strategy is to understand your brand, products and audience inside out. Only then can you develop a promotion and marketing strategy that will get results.
At Boom, our team never take a one-size-fits-all approach, instead, we work to understand where the target market is spending their time online, look for ways to make our clients stand out and create online marketing campaigns that are attention-grabbing and effective in generating new business.
Home Improvement Marketing Services
Here are some of the digital marketing solutions we offer as part of our marketing suites to help our home sector clients receive qualified leads and exceed their goals based on pre-agreed key performance indicators (KPIs)…
eCommerce SEO
This is a vital campaign if you’re selling products online. Not only will it assist users in finding the right products and solutions for them, but when done right can make the entire purchasing experience a positive one.
PPC
Also known as paid advertising, we can target search engines and social media platforms to get your home renovation products in front of the right people. It can also help build brand awareness.
Social Media Marketing
We offer both paid and organic social media marketing to help build a relationship with loyal and new customers. This is a great communications platform where you can inspire people to take on new renovation projects.
Content Marketing
Answering questions, inspiring people, and so much more. Our content communicates your deep understanding of the sector you operate in, and the quality of what you’re selling.
Design
Eye-catching campaigns are a must in the digital age. A visual website with stunning imagery, photography and video that back up our content makes these two services essential and effective marketing strategies.
Web Development
Home sector eCommerce websites need to load within two seconds at a minimum. They also need clear navigation so customers can quickly and easily find what they’re looking for. Our web development team do all this and more.
Meet Our Specialist Team
Jon Crannage
Head of SEO
Amy Hunt
Head of Outreach & Digital PR
Claire Brain
Head of Copywriting
Wayne Barker
Director of Online Marketing
Our Approach to Marketing For The Home Improvement Industry
Initial get-to-know
you call
Website audit
Goal setting
Strategy creation
Implementation
and reporting
Here’s some of our creative work…
Our clients have been featured in
Your Questions Answered…
We’ve worked with a lot of businesses in our time, but we never stop learning. In fact, we ensure that all of our account managers, digital design team, developers and copywriters have dedicated time to keep up to date with industry movements and have creative space to do what they do best and produce work that’s truly effective.
Here are answers to questions we’re asked regularly from companies operating in the home sector.
How big is the home improvement industry?
In a word? Huge!
Here are just a few things we know:
• When it comes to gardening, consumers spent the most money on garden furniture, followed by DIY garden and BBQ equipment, according to a UK survey conducted in July 2020.
• In 2019, London was recorded as having the highest spend on DIY tasks, spending £2,626 on average annually.
• Between 2020, people spent £6.7bn on home and garden equipment and tools. That’s £1.5bn more than the preceding year.
With higher demand comes increased opportunities to get your products in front of the right people. Ready to work together to renovate the digital marketing strategy for your business?
What does home renovation include?
A home renovation project includes anything from full refits to replacing your front door for additional security. Renovation quite literally means restoring something back to a good state.
That means that there’s a huge amount to talk about when it comes to a marketing campaign for your business. Why not get in touch to begin the process of getting your brand in front of people who are interested in your business? Hire us as your home renovation marketing agency, design agency or both, and we will do that and more.
What are the most important things in marketing?
That’s a very big question without a straightforward answer. However, as a starting point, we would recommend that your company look at the following before setting any goals or strategies:
• Understand your service – Knowing the problems your products solve, what makes them the best choice and what sets them apart from the competition is an essential starting point for your digital marketing strategy.
• Measuring your brand awareness – Aspects such as how well known your brand is and what people think of you will impact the type of campaign you should start with.
• Knowing your target audience – Including where they spend their time and the format they want to receive communications.
Marketing is all about development. Trying different approaches and learning what doesn’t work is just as important as discovering what does. Even when a branding or eCommerce campaign is working exceptionally well, there’s always more to be learnt and new things to try.
