What is display advertising?
Display advertising is a type of paid advertising where your ads appear on specific websites, social media channels & mobile apps rather than in search results. Your display adverts will be shown next to content that’s relevant to your service, product or target audience. Display ads can take the form of banners, text, images and video and can be placed across the Google display network and other display advertising platforms.
We can help you build successful online display advertising campaigns that reach the people most likely to be interested in your business. We’ll show targeted audiences compelling, creative visual ads.
Unlike standard Google ads you don’t have to rely on just words to convey your message and capture your audience. Display uses banner ads that can feature images, product catalogues, rich media and more. This gives you multiple ways to engage new customers and drive them to your web pages.
Why choose display ads?
Digital display advertising is great for raising brand awareness, driving more leads to your website. It’s also perfect for retargeting – turning existing audiences into repeat buyers and ultimately creating sales.
A display advertising campaign can be delivered to users via a wide variety of targeting options including:
There are multiple display advertising platforms available to help you connect with your target audience. Google Display Network may be the most well-known to those who already have some experience with PPC advertising, but that’s just one option. By moving past the familiar and trying new platforms, you can reach a wider market, and we have the experience to help.
Our display advertising services
We’ll work with you to understand your business goals and create an advertising campaign strategy that will give you the results you want. We make sure clients’ budgets are used effectively to boost ROI.
There are multiple ways to build successful audiences depending on your goals and your chosen ad platform:
We use your lists of previous customers to build ads for your existing audiences – encouraging repeat business.
We use display companies’ software to build audiences with similar interests and demographics to those of your most profitable customers.
We use data from analytics, competitor research and your own company insights to build audiences whose interests and desires align with your ideal customer.
We’re always experimenting with new ways to put together the perfect audience, refining the current lists to find your perfect customer.
Creating Display Ads That Convert
Our in-house design team will create engaging & relevant display adverts that will promote your business in the best possible light. We will work within your brand guidelines to ensure that your ads are engaging and true to your brand vision. We test out multiple ad creatives to find the ones that really strike the right chord with your audience. From social media ads to banner ads, we’ll create a range of creative assets to drive traffic to your website.
The key to successful display ads campaigns is bidding strategy. Our experienced PPC team knows how to get the best out of your budget by getting your ads on a wide variety of relevant websites. We constantly review our bidding strategy to make sure your ads are delivering maximum performance.
Measuring Your Success & CRO
We use analytics data and insight from you to determine the length of your customer’s buying cycle – helping us to figure out the best time to show your ads. We test out different timings to ensure that your ads remain engaging and fresh.
We can help you with CRO (conversion rate optimisation) as well as increase the number of visitors to your website. Whether that’s making a purchase, creating an account or signing up to a mailing list – whatever your goal, we can create display ads that convert.
We’ll work to maximise visibility, improve ROI, increase conversion rates, and keep your campaigns cost-effective. Every month we’ll send you a bespoke report detailing the actions we’ve taken and the results we’ve achieved against your KPIs.
Why choose Boom as your display advertising agency?
Our display advertising services have helped a wide variety of businesses to increase their reach. We offer expert advice and get results that really make a difference to your business goals.
We’re experts in digital marketing so we can deliver the whole package. We have an in-depth knowledge of search engines and years of experience in the field. Combine our display advertising services with work on paid ads, SEO or CRO to really maximise your online sales.
We’d love to talk to you about how display advertising can increase your internet presence. Whether you’re just starting out or you’re ready to take your display advertising campaigns to the next level, we’re ready to give you the support you need.