What is display advertising?
Display advertising is a type of paid advertising where your ads appear on websites, social media channels & apps next to content that’s relevant to your service, product or target audience. Display ads can take the form of banners, text, images and video.
We can help you build successful display campaigns that reach the people most likely to become lifelong customers by showing targeted audiences compelling, creative visual ads.
Unlike paid search, you don’t have to rely on just words to convey your message and capture your audience. Display ads can feature images, product catalogues, rich media and more – giving you multiple ways to engage new or returning customers with your brand.
Why choose display ads?
Display advertising is great for raising brand awareness, driving traffic to your website and retargeting – turning existing audiences into repeat customers and ultimately creating sales.
Display advertising can be delivered to users via a wide variety of targeting options including customer lists, audience demographics & interests, and users that have previously visited your website.
There are multiple display advertising platforms available to help you connect with your target market. Google Display Network may be the most well-known to those who already have some experience with PPC advertising, but they are just one option. By moving past the familiar and trying new platforms, you can reach a wider market, and we have the experience to help.
How we can make display advertising work for you…
We’ll work with you to understand your business goals and create an advertising campaign strategy that will give you the results you want. We make sure clients’ budgets are used effectively, by targeting spend in the areas which provide the best returns to your business.
There are multiple ways to build successful audiences depending on your goals and your chosen ad platform:
We use your lists of previous customers to build ads for your existing audiences – encouraging repeat business.
We use display companies’ software to build audiences with similar interests and demographics to those of your most profitable customers.
We use data from analytics, competitor research and your own company insights to build audiences whose interests and desires align with your ideal customer.
We’re always experimenting with new ways to put together the perfect audience, refining the current lists to find your perfect customer.
Creating Display Ads That Convert
Our in-house design team will create engaging & relevant ads that will promote your business in the best possible light. We will work within your brand guidelines to ensure that your ads are not only engaging, but also stay true to your brand vision. We test out multiple ad creatives to find the ones that really strike the right chord with your customers.
The key to successful display ads campaigns is bidding strategy. Our experienced PPC team knows how to get the best out of your budget by getting your ads on a wide variety of relevant websites. We constantly review our bidding strategy to make sure your ads are delivering maximum performance.
Measuring Your Success & CRO
We use analytics data and insight from you to determine the length of your customer’s buying cycle – helping us to figure out the best time to show your ads. As with everything in the world of online advertising, we test out different timings to ensure that your ads remain engaging and fresh.
We can help you with CRO (conversion rate optimisation) as well as increasing the number of visitors to your website. Whether that’s making a purchase, creating an account or signing up to a mailing list – whatever your goal, we can create display ads that convert.
Every month we’ll also send you a bespoke report detailing the actions we’ve taken and the results we’ve achieved against your KPIs.