What is creative content marketing?
Creative content marketing is the art of producing visually-appealing pieces that people want to talk about.
The ultimate aim of this is to deliver brand awareness, build customer engagement and improve visibility in search engines.
Creative content marketing can exist in a variety of forms, whether it’s a video, a series of illustrations or an infographic based on research and data — so long as it’s engaging and shareable. Creative content is a great way to help build links for SEO and for getting your business noticed online through Digital PR.
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Here’s a little of what we do…
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What makes great content?
To put it simply, great content is content that takes it a step further. Good content may get read and maybe even shared, but great content is content that will be read, shared and talked about. The key is to create content that starts a conversation.
For a piece of creative content to be successful, you need to know your audience. That’s why every new content project starts with research; about your business, who your customers are and what the competition are up to.
Once we know a little more about how your business operates, we’ll then start exploring ideas that will attract the right kind of attention from potential customers and relevant websites. Any ideas will be passed through the strict criteria outlined in our content strategy “success” formula to give us a clearer picture of how successful they’re likely to be. The chosen idea will be researched and developed, all the while consulting with you to make sure our ideas fit with yours, ensuring we remain on brand, on budget and on plan.
If you can’t explain your content with a simple sentence, it’s less likely to be shared and its success will be limited. That doesn’t mean we can’t tackle complex subjects, but if your audience “get it” straight away, you’re off to a flying start.
For maximum success, creative content has to be engaging, relevant and well executed. At Boom, we’ve got this down to a fine art. No matter what your industry sector is, we’ll create something special that’s right for you.
Even if you target a particular audience, keeping things simple and relevant will mean that more people are able to understand your content and get something from it, bettering your chances of wider coverage.