Choose the right approach.
Social media marketing is an essential part of many businesses marketing strategy, but how do you know what social media is actually doing for your brand?
A social media audit from Boom can help you understand how effective your investment in social media marketing is by assessing your existing social media channels, audiences and engagement. We’ll look at your competitors and examine how you stack up to them in terms of reach, content and impact.
Following a social media audit from Boom, you will have a clear path to a successful social media strategy that will help you achieve your business goals.
Why are social media audits important?
A social media audit is essential to evaluate your business’s social media performance & strategies. By finding out what’s working and what isn’t, we can identify the opportunities social media presents for your business and plan for success.
Profile & Strategy Analysis
With your business goals in mind, we’ll take a deep-dive into your current social media profiles and look at your performance to show you which channels, content and engagement strategy will pay dividends.
Assessing Your Audiences
Our audit will tell you if your social media activity is reaching the right demographics for your business. Whilst likes, shares and comments can be valid KPIs, the value of social can be seen in advocacy from customers, giving your brand credibility and increasing your impact online.
If your social media content is not relevant and engaging your customers, its reach and visibility will be limited. Publishing low-quality or inappropriate content on your channels will have a negative effect on your brand. We can show you if your content is doing a good job and how you can improve it if needed.
Community Management and Engagement
We’ll assess how you’re currently engaging and managing your audiences online and make recommendations on how those relationships can be built and improved.
We’ll examine the competitors in your industry and show you how you can both learn from their successes and outperform them using social media.
Your own channels are not where every conversation about your business is happening. That’s why we will look at the perception of your business online by analysing brand mentions across social media, blogs and forums.
Analysis of Paid Social Media Spend
Social media advertising is both a cheap and highly effective way to connect with your audiences. Our audit will identify if paid social media will benefit your brand in terms of increasing brand awareness, customer engagement and lead generation. If your business is already using social advertising we will analyse your current spend to see if value is being achieved and highlight opportunities based on your key business goals.