Get the results you need.
Social media advertising allows your business to reach customers in a highly-targeted and cost-effective way.
We will work with you to create a paid social media strategy that will generate the results you need – whether that’s brand awareness, lead generation or sales.
It’s a fact, your customers are on social media – Facebook has 2.5 billion active users worldwide and Instagram has 24 million users in the UK alone. Paid social media advertising lets you target them directly where they spend their time online, and in an environment where they’re comfortable and used to engaging with brands.
Paid social media advertising allows you to instantly target your audience with laser precision by demographic, interests, lists and behaviours. It offers a distinct advantage over search marketing which is traditionally keyword-based and better suited to the long game.
Here at Boom, we have the experience to advise you on the most appropriate social networks, strategies, ad spend and content for your business. With experts graphic designers, content creators and copywriters in our team, we can provide you with unique creative assets, copy and content that’s reactive and relevant.
With social media campaign management from start to finish, you can rest assured that everything is in good hands and fully taken care of – saving you both time and money. If you’d like to learn more about how Boom can help you with social media advertising, our team are always on hand for a chat.
Target by Demographic
With social media advertising, you can target using an amazing amount of demographic information including age, location, occupation, and education.
Target by Interest
Audiences can be created based on their interests. In terms of Facebook advertising, that includes favourite retailers, hobbies, food & drink and even the type of entertainment your audiences enjoy the most.
Behavioural targeting can be used to advertise to users that have previously made purchases from your website, interacted with your social media platforms or signed up to your email lists.
Social Media Advertising Services
Using our experience and analysis of your audiences, we’ll be able to offer advice on exactly which social media networks you should be advertising on to maximise the return on your investment.
Facebook offers highly-targeted advertising solutions and, with over two billion users every month, there’s a good chance the audience you want to reach is on there.
Facebook ad campaigns can be built around a number of objectives that can be tailored to fit your business needs including brand awareness, lead generation and conversions. These are supported by a wide variety of options when it comes to ad formats, from traditional static images to both short and long videos.
We’ve worked with many types of businesses that have met or exceeded the results they wanted to achieve from Facebook advertising campaigns, from e-commerce to service providers to high street retailers. We can create striking visual assets for your Facebook ads and write engaging copy, as well as provide detailed advice on spend and campaign structure to make sure you get the best return on your investment.
Owned by Facebook, Instagram has over one billion active users a month, with 500 million of those active each and every day.
One of Instagram’s strengths is that, as a highly visual channel, you can interact with customers almost instantly, and with 90% of users following at least one business, this is a channel where engagement with good-quality, relevant ads is high.
Instagram ads draw on the same vast array of targeting options as Facebook and we can help you build effective Instagram ad campaigns that are either standalone or part of a wider social media advertising strategy.
LinkedIn is the largest professional network in the world, with over 630 million members.
Advertising on LinkedIn is the ideal place for B2B campaigns. It’s designed to reach decision makers and influencers, using targeting options such as job title, industry, seniority and company – but that doesn’t mean it should be discounted if your business is B2C. Varied ad formats are available, including sponsored content and messaging directly to your audience’s inboxes. We can help you grow your business and generate leads & conversions by getting great results from LinkedIn Ads.
With 330 million global users, Twitter gives you the opportunity to advertise in a fast-moving environment where fresh, fast content and trends dominate the attention of users.
Twitter can be an ideal place to increase brand awareness and engagement, and to also advertise offers and gather leads and click throughs to your website. Twitter is certainly a value-based platform where your brand will need a strong offering to attract followers and clear calls to action to appeal to customers. With our guidance, we can ensure you run successful Twitter ads that are relevant to your business and your target audience, and that align with the rest of your social media advertising strategy – helping you to achieve your Twitter advertising goals.
Pinterest is known as a visual discovery channel, where users go to look for ideas and creative inspiration. With over 300 million people currently on the platform, it’s a treasure trove of visual content that you’ll certainly want to be a part of.
Pinterest is almost unique in terms of social media in that keyword targeting has real strength. As users often search for content where intent is purchase-oriented, for the right business and content, ROI on ads can be high. Pinterest advertising also offers interest-based targeting and a number of options when it comes to ad formats, including shopping.
Retail, clothing, food and beauty-based brands have all achieved great results with Pinterest ads. Give us a call if you want to make Pinterest part of your paid media strategy.