Cost-effective, high-impact agency email marketing.
E-mail is often overlooked in favour of new technologies, but this tried and tested marketing method certainly shouldn’t be ignored.
Email marketing is ideal for making the most of your existing customer base. You can keep in regular contact with your customers – helping to instil trust, form better relationships and build your brand. It’s equally powerful when targeting new prospects.
Here at Boom, we have the skills to think differently about email. Coupling professional design that converts with a test and learn approach we get the best from your email campaign. We create and execute email marketing campaigns that maximise open, click and conversion rates – helping you to amplify their impact.
Use our skills to boost your email performance
Working closely with you to understand your product ranges, audience and your objectives, we’ll tailor an email marketing plan to suit you. Email is really effective for both large and small businesses and our team helps to effectively lead your email programme whatever your business size.
We’ll regularly keep you up to date with our progress and performance so you know exactly how things are going.
So, how do we do it?
Planning & Strategy
We can help you generate ideas, plan an email programme and define your strategy for growth through email marketing.
Working with your email marketing software, we’ll perform A/B split testing based on subject lines, time of day, “from” name or content. This helps to build a better picture of what your customers respond to.
Our email team’s experience allows them to help you find segments (e.g. demographics, or past purchases) that will increase your ROI.
Refine your marketing processes with automated email workflows so you never miss a customer at a key point in the sales funnel.
Reports & Analysis
Through constant performance tracking, our email marketing specialists will provide valuable audience insights and analysis to help you shape future campaigns. We understand the important metrics and take a strategic approach to your email marketing.
Email acquisition: using content to build your list
Our skills in creative content aren’t just for digital PR. We’re experts in creating content that will entice users to submit their email addresses, too. This can help with lead generation and winning new customers.
Keen to fatten up your email marketing list? We can provide you with a complete data capture campaign. From value-driven content ideas through ad campaigns, to the creation of conversion-focused landing pages and high-quality documents or other assets. We have a creative team who love coming up with amazing ideas to boost your campaigns.
If you want to build your email marketing list whilst raising brand awareness in delivers real value in return, a data capture campaign that can be used across your website, social media & display ads that delivers is what you need. We’ve created content from a dieting guide for a slimming brand to a white paper on credit unions for employers – all researched, written and designed by the Boom team.
What are the benefits of email marketing?
Depending on the data you have about your subscribers, email marketing can be highly personalised and timely – improving the response rate and maximising lifetime customer value.
The main benefit of email marketing is a very high return on investment. This is a result of the low cost of sending emails, combined with an audience of people who are typically already engaged with your brand.
Marketing emails cost a fraction of a penny to send from most platforms. If you’ve built a list of existing customers and engaged subscribers, they’re already warm to your message. As long as you keep sending them email content with value, they’ll stay subscribed and engaged.
Retention is the most common form of email marketing. Send emails to existing customers and people who subscribed because they showed an interest in your business and what you have to offer. Keep your brand in their mind and make them aware of new things you can offer. If you send them useful information, not just adverts and offers, they’ll appreciate the added value of being connected to you.
Keep Customers Informed
Email marketing has other uses, too. Many companies employ a sales funnel process, initially capturing a user’s data in return for some free content. A sequence of carefully curated emails will then be sent (often depending on how they engage with each one) – educating them about what’s on offer. This works well for high-value products or services and those with a long sales cycle. It’s a great way to support the customer journey.
What are the different types of email marketing?
The classic email marketing campaign sends regular updates, offers and promotions to subscribers.
Discounts, special offers, promoting products & services or special events are all typical promotions marketed via email. Transactional emails are really powerful for driving more sales and growing your e commerce business.
This type of email marketing is about communication, such as customer surveys and review requests.
These campaigns are usually part of a customer acquisition strategy, capturing users’ information and then sending several emails over a period of time to lead people through the sales funnel.
There are several types of email marketing specific to ecommerce, most commonly the abandoned cart email and the post-purchase email containing upsells to add to the order before dispatch.
For those selling consumables, well-timed emails reminding customers to buy more can work really well.
Why is a good email marketing strategy important?
With so much spam arriving daily in everyone’s inbox, a considered email marketing strategy is essential to avoid low open and clickthrough rates. Whilst email marketing offers the highest ROI of any digital marketing, done badly it can deliver zero results. It’s important to understand what email service providers are filtering out, and how to make sure your emails get seen.
You need to assess how you build your subscriber list in the first place, and what message will resonate most with them. Next, there are the technical issues of deliverability, compatibility with multiple email clients, send timing and more.
If you’re running an acquisition campaign, you’ll need to plan the landing page, the content and offer real value. And of course, factor in how you’re going to get in front of your target audience to start with.
Successful email marketing has come a long way from buying a list of email addresses and sending one email using BCC from Outlook! Today, only a strategic, targeted and personalised approach works. With an effectively led strategy, you will reap the results.
How do I choose an email marketing agency?
A great email marketing company understands your business and provides email services to support your goals and objectives. Whether you want to generate leads, phone calls, website visitors or sales, you’ll need the right digital strategy.
The top email marketing companies will be able to help you with email deliverability, email automation and create campaigns that get results. It’s easy to measure a project’s success, learn from your data and make strategic decisions to improve performance.
Why choose Boom?
We’re a digital marketing agency with many years of experience in the industry. Unlike many other email marketing companies, we can provide marketing support across all the key digital channels for a cohesive strategy. We offer a whole host of digital marketing services, helping you to dominate the search engines, connect on social media and produce engaging content for every channel.
Whilst we’re based in the midlands, we have clients all over the United Kingdom. Whether you’re a large or small business, we’re happy to create a bespoke plan to support your goals. If you’re just looking for email marketing services or need other digital marketing support, we’re here to help. Let’s talk about making your email marketing work harder.