What is on-page optimisation?
On-page optimisation is the process of unleashing the full potential of an individual web page through the content that’s on it.
Optimising the content on a web page will help it to rank higher and bring more relevant traffic to the website.
The content of a website is essentially the meat on the bone and is the reason visitors come to your site. The way your page is optimised can have a huge impact on its ability to rank and affect the number of relevant visitors as a result.
Here at Boom, we can help you unlock the value in your content and give visitors a reason to stick around – making it highly palatable for both your audience and search engines alike.
Why is on-page SEO important?
User-friendly + Search Engine-friendly = Success
On-page optimisation is a way to ensure that the content you’re putting out there is relevant, well-formatted and search engine-friendly. Have you ever visited a web page in the depths of page 10 of the results and left almost immediately as you haven’t found what it is you’re looking for? There’s a good chance it hasn’t been optimised very well and the search engine realises this.
With the rise of Natural Language Processing and machine learning, search engines are becoming more and more driven by good-quality content as they develop a deeper sense of what it is users want. Adapting to these developments is essential. Long gone are the days of keyword stuffing and convoluted sentences that make no sense at all just to reach a certain word count. Not only is a more human approach to language favoured, it’s required if you want to see big results in search rankings, too.
E-A-T stands for Expertise, Authority and Trust. Essentially, it’s the foundation that Google uses to assess the credibility of content, web pages and websites as a whole. It’s fast becoming the gold standard for on-page SEO and there’s a clear relationship between what is considered high-quality, credible content and what has better rankings in search results.
As E-A-T now plays a major role in organic search results, it must always be a consideration in your on-page optimisation strategy. Here at Boom, we can guide you through what would work and what wouldn’t when it comes to E-A-T. We can optimise your content to ensure it’s credible, digestible and above all, informative – giving visitors everything they need whilst satisfying Google’s appetite for good content.
Make Your Content Relevant
Just because content needs to be more human, that doesn’t mean you should forget about why you’re doing it in the first place. Finding the balance is key.
Google is way smarter than it was back in the day, but it still uses old school stuff to categorise content. Keywords still play a big part in on-page optimisation and are still the basic smoke signals you send to search engines. Want more quality traffic to your website? Build content around relevant keywords and give your audience what they’re searching for… just don’t overdo it!
How can Boom help with on-page optimisation?
By using the latest techniques and years of experience, we are able to fully optimise the content of your website and advise on what further improvements can be made, helping you to avoid things like keyword cannibalisation and manual penalties.
Using an array of keyword research and analysis tools, correct HTML coding, proper internal linking structures, image optimisation and solid metadata, we’re able to help you create a web page with uniquely valuable content. Content which aligns with SEO best practice and gives visitors to your website exactly what they’re looking for.