What is on-page optimisation?
On-page optimisation is the process of improving content on a web page to maximise search engine ranking and performance.
Optimising the content on a web page will help it to rank higher and bring more relevant traffic to the website. It’s a key part of search engine optimization that really shouldn’t be underestimated.
The content of a website is essentially the meat on the bone and is the reason visitors come to your site. The way your page is optimised can have a huge impact on its ability to rank and affect the number of relevant visitors as a result.
Here at Boom, we can help you unlock the value in your content with an SEO audit. We’ll give visitors a reason to stick around – making it highly palatable for both your target market and search engines alike.
Why is on-page SEO important?
User-friendly + Search Engine-friendly = Success
On-page optimisation is a way to ensure that the content you’re putting out there is relevant, well-formatted and search engine-friendly. Whilst off-page SEO tactics like link building are important, it’s hard to get results if your on-site SEO isn’t in good stead.
With the rise of Natural Language Processing and machine learning, Google and other search engines are becoming more and more driven by good-quality content. Adapting to developments in search engine algorithms is essential. Long gone are the days of keyword stuffing and wordy sentences. Not only is a more human approach to language favoured, but it’s also required if you want to see big results in search organic traffic.
There are so many on-page factors you can influence to help improve search engine rankings. Great on-page SEO strategies encompass many different ranking factors to maximise the potential of your web pages. They give your pages the best chance of ranking well on the right search engine results page and drive quality traffic. Here’s how it works:
On-page SEO starts with finding the right target keyword, search terms and keyword phrases. We perform detailed keyword research to guide content creation. Considering search intent, synonyms and semantics, we apply advanced SEO techniques to produce great keyword research to build on.
Title Tags & Meta Descriptions
Meta tags are a key area for on-page optimisation. Getting the title tag right can make a real difference to rankings. Whilst the meta description isn’t a direct ranking factor, it can help you stand out amidst the search engine results pages.
Headings & Structure
We don’t just think about what we write, but where to write it. The use of headings and structured paragraphs help users and search engines alike. Even the text you use in your URLs and URL structure are areas that can be optimised.
On-page SEO traditionally focuses on the written word but there’s a lot more at play. From internal links to images and page speed, your SEO strategy should consider all the elements that affect on-page SEO. Our website SEO services encompass all the on-page factors to create content that search engine crawlers will love.
Entities & Relationships
Since Google’s BERT update, natural language processing has improved. Search engines understand the subtle nuances of language and the relationships between terms and entities. We go way beyond basic on-page SEO by using these advanced techniques when creating high-quality content.
As E-A-T now plays a major role in organic search results, it must always be a consideration in your on-page optimisation strategy. We can optimise your content to ensure it’s credible, digestible and above all, informative – giving visitors everything they need whilst satisfying Google’s appetite for good content.
Make Your Content Relevant
Just because content needs to be more human, that doesn’t mean you should forget about why you’re doing it in the first place. Finding the balance is key.
Google is way smarter than it was back in the day, but it still uses old school stuff to categorise content. Keywords still play a big part in on-page optimization and are still the basic smoke signals you send to search engines.
It’s still important to perform keyword research, consider keyword density, page titles and more.
Want more quality traffic to your website? Build content around relevant target keywords and give your audience what they’re searching for… just don’t overdo it!
Why Choose Boom as your On-Page Optimisation Agency?
By using the latest techniques and years of experience, we are able to fully optimise the content of your website and advise on what further improvements can be made, helping you to avoid things like keyword cannibalization, broken links and manual penalties.
Using an array of keyword research and analysis tools, correct HTML coding, proper internal linking structures, image optimisation and solid header tag optimization, we’re able to help you create a web page with uniquely valuable content. Content that aligns with SEO best practices and gives visitors to your website exactly what they’re looking for.
We’re an SEO company with extensive experience optimizing websites to help your site rank. Whether you want to look at on-page SEO as a part of your wider digital marketing strategy or as a standalone service, we’re here to help.
Related Digital Marketing Services
If you’re interested in on-page optimisation services, you might also like to explore some of our other digital marketing services.