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Pay Per Click Training

Learn how to use budgets effectively and target spend in the areas that work best for you.

What is Pay Per Click training?

With Pay Per Click training, you’ll learn how to target spend, evaluate insights and drive relevant traffic to your website with the right kind of PPC ads for you – helping you to grow your business and increase ROI exactly how you want to.

While many of our clients prefer to let our PPC team handle their account management in full, this isn’t the right option for everyone.

Others, particularly those with smaller monthly budgets, may not be able justify the cost of a full monthly management contract.

We can help you gain the skills and insights you need to look after your own paid search marketing campaigns, with Pay Per Click training that’s completely tailored to you.

Google shopping ads in the search results

Time to learn all about PPC?

How does our Pay Per Click training work?

Our Paid Search team has many years of industry experience between them, and as a Google Premier Partner you can be sure that we’re fully up to date with changes in the Google Ads platform. We offer flexible, fully personalised training sessions, both to groups and on a one-to-one basis. We’re happy to come to you, or to host you at our Nottingham office which is just off Junction 25 of the M1. Whether you’re entirely new to search engine marketing, or have been managing your own account for months or years, we can guide you through:

  • Setting up and structuring campaigns, ad groups and keywords.
  • Writing effective ad copy and testing ads.
  • Quality scores and the Google Ads auction process.
  • Setting up and optimising a Shopping feed in Google Merchant Centre.
  • Keyword match types and bid stacking.
  • Search query reviews and negative keywords.
  • Setting up and managing remarketing lists and display campaigns.
  • Adjusting bids and budgets to optimise return on ad spend.
  • Managing bid modifiers.

The knowledge and skills needed for the day-to-day running of a PPC account may sometimes prove insufficient. If, for example, you need to radically change your account structure, set up a new Google Shopping feed, or if you’re struggling to keep up with Google’s constant stream of innovative features, it could be time to call in the experts.

Whatever the issues you need assistance with, we can offer one-off or ongoing ad hoc support to your PPC account manager. Do get in touch to find out more about how we can help.

Ready to level up your PPC knowledge with some training?

Get in touch