What is local SEO?
If you have a retail outlet or you’d like to encourage people to come and visit your premises – local SEO literally puts you on the map.
Local SEO is the best way of marketing your business online to audiences near you. By optimising your website for local visitors, you’ll improve your search engine visibility over that of your closest competitors – improving brand awareness and increasing footfall in the process.
Our experienced SEO team can create a results-focused local SEO strategy that will help raise your business profile, drive traffic to your website and increase conversions, both offline and online.
How does local SEO work?
With 82% of mobile users using search to find local products and services, local SEO is becoming even more important to businesses. Local SEO focuses on providing the searcher with results that are relevant to their current location. So whether you’re in Long Eaton or Leeds, you’ll be served up a list of local businesses that offer the products or services that you’re looking for.
We work with clients that have a single location and clients with hundreds of physical stores across the country, so you know the team at Boom have the experience to deal with both small and national businesses.
Local SEO Marketing Services
We offer a range of local SEO services including creating Google My Business profiles, optimising landing pages for local areas, encouraging genuine reviews and localised link & citation acquisition. We follow best practice to ensure that your business appears in relevant search results when customers are looking to buy your product or service.
Google My Business
Google My Business (GMB) is the profile of your business in Google search and appears in a number of places including Google Maps search results, ‘local pack’ results and searches for your brand. Optimising your GMB profile is essential for building local search visibility and proving your credibility to potential customers.
Bing My Places (BMP)
Bing is the second-most-used search engine in the UK and, as you’d expect, BMP is the Bing equivalent of Google My Business. BMP is featured prominently in local Bing searches, so we’d always recommend claiming your profile and optimising it.
61% of mobile users are likely to leave a site that isn’t mobile-friendly and 1 in 5 will never return to a site where they have had problems. Having a mobile-friendly website gives your local business a competitive advantage.
Slow loading pages and poor maintenance will affect the ranking of your site in Google search results. Your website also needs to be optimised to showcase the local services and areas you supply to – increase both online traffic and physical footfall.
A local citation is an online directory listing that shows information about your business, such as name, address, telephone number and business type. Having citations with consistent information about your business on trusted sites such as Apple Maps, BT and Yell helps customers verify your business and search engines develop a wider understanding of where you are and what you do – improving rankings along the way.
Local Link Building
Traditional link building is a keystone of SEO strategy, where the objective is getting links to your website from high traffic, authoritative websites. Local link building is focused on acquiring locally-relevant links from sources such as local newspapers, businesses and influencers with the goal of establishing the relevance of your business when it comes to geo-targeted keywords.
Social Media Management
Social media can have the same impact as word-of mouth advertising in terms of spreading local business reviews & recommendations. Customers also expect prompt responses to enquiries – your reputation online is as important as your reputation on the high street.
We can offer social media management that will free up your time to concentrate on your core business. Our experienced team has worked with local, national & international brands with services including community management, content creation and long term strategy & planning.