What is local SEO?
If you have a retail outlet or you’d like to encourage people to come and visit your premises – local SEO literally puts you on the map.
Local search engine optimisation is the best way of marketing your local business online to audiences near you. By optimising your website for local visitors, you’ll improve your search engine visibility over that of your closest competitors – improving brand awareness and increasing footfall in the process. Local SEO helps customers find local services, and we want to help them find yours.
Our experienced SEO team can create a results-focused local SEO strategy that will help raise your business profile, drive traffic to your website and increase conversions, both offline and online.
How does local SEO work?
With 82% of mobile users using search to find local products and services, local SEO is becoming even more important to businesses. Local SEO campaigns focus on providing the searcher with results that are relevant to their current location. So whether you’re in Long Eaton or Leeds, you’ll be served up a list of local businesses that offer the products or services that you’re looking for.
The best local SEO companies help you get found by searchers in the right location. Our SEO team work with clients that have a single location and clients with hundreds of physical stores across the country, so you know the team at Boom have the experience to deal with both small and national businesses.
Our Local SEO Services
We offer a range of local SEO services including creating Google Business Profiles, optimising landing pages for local areas, encouraging genuine positive reviews and localised link & citation acquisition. We follow best practices to ensure that your business appears in relevant local searches when customers are looking to buy your product or service. We’ll assess the local SEO ranking factors and search terms that can make a difference to you and your business locations. As a local SEO company, we’ve worked with a whole host of clients in multiple locations. Our local SEO packages will incorporate the following:
Google Business Profile
Your Google Business Profile (formerly GMB) is the profile of your business in Google search and appears in a number of places including Google Maps search results, ‘local pack’ results and searches for your brand. Optimising your Google Business Profile is essential for building local search visibility and proving your credibility to potential customers.
Bing My Places (BMP)
Bing is the second-most-used search engine in the UK and, as you’d expect, BMP is the Bing equivalent of Google Business Profile. BMP is featured prominently in local Bing searches, so we’d always recommend claiming your profile and optimising it.
61% of mobile users are likely to leave a site that isn’t mobile-friendly and 1 in 5 will never return to a site where they have had problems. Having a mobile-friendly website gives your local business a competitive advantage.
Slow-loading web pages and poor maintenance will affect the ranking of your site in Google’s local search results. Your website also needs to be optimised to showcase the local services and areas you supply to – increase both online traffic and physical footfall. Adding local schema and applying local keyword research can increase your website traffic too.
A local citation is an online directory listing that shows information about your business, such as name, address, telephone number and business type. Having local business listings with consistent information about your business on trusted sites such as Apple Maps, BT and Yell help customers verify your business and search engines develop a wider understanding of where you are and what you do – improving rankings along the way.
Local Link Building
Traditional link building is a keystone of SEO strategy, where the objective is getting links to your website from high traffic, authoritative websites. Local link building is focused on acquiring locally-relevant links from sources such as local newspapers, businesses and influencers with the goal of establishing the relevance of your business when it comes to geo-targeted keywords.
Social Media Management
Social media can have the same impact as word-of mouth advertising in terms of spreading local business reviews & recommendations. Customers also expect prompt responses to enquiries – your reputation online is as important as your reputation on the high street.
We can offer social media management that will free up your time to concentrate on your core business. Our experienced team has worked with local, national & international brands with services including community management, content creation and long term strategy & planning.
Why Choose Boom as Your Local SEO Agency?
We’re different from other local SEO companies because we have an in-depth, all-round knowledge of SEO and digital marketing. This helps us formulate a local SEO campaign that supports your overall business objectives and goals.
Our local business SEO services are affordable and effective. Working with our wider marketing agency, we can combine these with a complete digital strategy or solely focus on your local rankings. Speak to our local SEO experts today to see what we can do for you.