Supercharge Your Business With LinkedIn Ads.
As part of our comprehensive PPC and social media management services, we offer complete management of LinkedIn advertising to help you achieve your digital marketing goals and get the most out of your paid advertising budget.
Our team of seasoned marketing professionals get to work understanding your business objectives so we can create a custom LinkedIn Ad strategy that will help you meet your goals.
Working as a partnership, we’ll help you generate leads, increase brand awareness, and drive website conversions from the world’s largest professional network – all with the best return on investment possible.
Why LinkedIn For Advertising?
LinkedIn is a powerful ad platform for B2B businesses to reach a professional audience and showcase their brand in a variety of different ways.
Currently, LinkedIn ad types include sponsored content ads (including carousel ads), sponsored messaging ads, dynamic ads and text ads – meaning there’s a LinkedIn ad format to suit every budget and requirement.
With over 850 million members, LinkedIn offers a vast audience to businesses looking to target professionals, decision-makers and industry influencers that are ready to connect and network.
Ads on LinkedIn are also one of the most effective ways for businesses to engage with this audience in real-time and drive highly qualified traffic to their website.
Targeted Advertising
LinkedIn allows businesses to target their advertising to specific audiences based on criteria such as job role, company size, industry, and more.
This means you can tailor your sponsored ads to reach the right LinkedIn users, which often results in a higher conversion rate and better return on investment.
High-Quality Leads
As a professional network, LinkedIn attracts a high quantity of decision-makers and managers or C-suite level professionals.
This means your B2B lead generation efforts through sponsored messaging are more likely to convert into customers or clients.
Brand Awareness
LinkedIn sponsored content can help businesses increase their brand awareness and visibility among their target audience.
With options like sponsored content, sponsored InMail, and display ads, businesses can reach their audience in a number of ways, which really gives you the chance to get creative!
Cost-Effective
LinkedIn can be a cost-effective advertising option for B2B businesses when compared to other paid advertising platforms.
With various bidding options, you can choose the bidding strategy that works best for your budget and goals.
If this sounds a bit complicated, don’t worry, it’s what our team are for… to take the hassle out of running your LinkedIn campaigns!
Measurable Results
LinkedIn Campaign Manager offers businesses the ability to track and measure the success of their paid campaigns. This means you can see the impact of your advertising efforts and make data-driven decisions for future campaigns.
Why Choose Our LinkedIn Ads Services?
Expertise
Our team of dedicated paid media marketers have extensive experience creating and managing LinkedIn campaigns for a variety of businesses across a range of different industries.
We understand and regularly keep abreast of best practices and use this knowledge to your advantage, whatever the LinkedIn ad type.
Customisation
We understand that every business is unique, which is why we work closely with you to create a customised strategy that aligns with your specific goals and target LinkedIn members.
We’ll work with you to find an ad format that suits your needs – from video ads, carousel ads, text ads, message ads or dynamic ads – our paid media team will find the perfect ad format to help you meet your business goals and deliver the best return.
Results-driven
We are committed to delivering measurable results for our clients.
Our LinkedIn campaigns are designed to generate leads, increase brand awareness, and drive conversions – all whilst keeping within your ad budget.
Analytics & Reporting
We provide regular reports on the performance of your LinkedIn campaigns, so you can see the results for yourself and make fully informed decisions about your marketing strategy.
Our LinkedIn Advertising Process
We take a comprehensive approach to LinkedIn Ad campaigns that includes the following steps:
Strategy Development
We start by getting to know your business, your audience and your goals. This allows us to create a customised advertising strategy and develop ad specs that are tailored to your needs.
Ad Creation
Our team of creative marketers, copywriters, and designers will create captivating ads with fresh designs and compelling ad copy that resonate with your target audience and meet your objectives – whether that be more website visits, conversions or sign ups.
Campaign Optimisation
We continually monitor and optimise your LinkedIn ads campaign to ensure that it is delivering the best results possible.
Where needed, we’ll offer you help and advice on how your LinkedIn ads could be improved in order to maximise your return on investment.
Reporting & Analysis
We provide you with regular reports on the performance of your LinkedIn advertising campaign, so you can see the results for yourself and use these results to make informed decisions about your marketing strategy.
Frequently Asked Questions
What are LinkedIn Ads?
LinkedIn advertising campaigns are a form of paid advertising on LinkedIn that allow businesses to target specific B2B audiences with their message.
You can choose a broad target audience, or really drill down who you want to target – right down to the city they’re in and their job role. Your advert can then take a number of different ad types, from sponsored content, single image ads to video ads and more!
How Do LinkedIn Ads Work?
LinkedIn Ads work by allowing businesses to create and run targeted ads on the platform using an ads manager tool. These ads would usually support a LinkedIn company page.
Advertisers can target specific audiences based on a variety of factors, including job title, industry, location, and more. You can set a daily or total budget for your campaign, and you’ll only pay when someone clicks on your ad.
Here are some LinkedIn ad examples to give you an idea of what’s achievable when running ads on LinkedIn.
What Are LinkedIn Ads Best For?
LinkedIn paid ad campaigns are useful for a number of things.
These include job ads, promoting sales and services, lead generation ads, building awareness, increased visibility, website visits and website conversions, as well as reaching audiences in new locations.
In terms of audience, LinkedIn is best for targeting a B2B audience.
Why Should I Use LinkedIn Ads For My Business?
LinkedIn advertising is a powerful tool for leveraging your brand quickly within a network of professionals from your chosen industry sector or demographic.
With over 850 million members, LinkedIn is the largest professional network in the world, making it an ideal platform for B2B marketing.
How Much Do LinkedIn Ads Cost?
The cost to run LinkedIn paid ads depends on a number of factors, including your target audience, bidding strategy, and ad format.
We can work with you to advise on optimal ad spend that fits your budget and goals.
