What is paid search?
Are you struggling to get more traffic to your website? Well, let’s talk Paid Search. Paid Search is a type of digital marketing where you can strategically place ads online and only pay once someone clicks on them – hence it often being referred to as ‘pay-per-click’.
Without a Paid Search element to your marketing, consumers and clients may struggle to find your product or service.
Similarly to putting an ad in a newspaper, PPC helps attract customers to your business. But long gone are the days of advertising in newspapers – now we can create highly targeted ads online and put them in front of the audience that matters to you.
Why is Paid Search important?
Paid Search is an internet advertising model that can drive highly-qualified traffic to your site, helping you to generate sales.
Without Paid Search, a business might struggle to get sales or capture leads as quickly as they’d like. The best SEO strategies can take time to develop page one rankings. Paid Search can fast-pace these results and even help improve SEO efforts, too.
Paid Search helps you reach potential customers by paying to have your ad placed on the first page of the search engine results page. It doesn’t cost anything to show these ads, but if someone clicks on the ad, the advertiser is billed anything from a few pennies to double figures for the highest-value searches.
We can advertise your products or services across the biggest search engines and social media platforms to a tightly-curated set of people. All based on demographic information, their location, interests, time of day and even the device that they’re using.
Which ads are shown for a particular query, is determined by a live auction between competing advertisers each time someone searches. Whether your ad is shown (and where on the page) depends mostly on two factors: how relevant your ads, products and website are to the search, and how much you’re willing to bid.
How Paid Search Works
Our team of PPC experts will work with you to establish your goals and recommend the best activities to achieve them. Everything that we do is driven by data and we love working to targets – be that cost of sale, ROAS, CPA or brand awareness – to ensure that your campaigns deliver the best possible results.
Keyword Research & Search Term Analysis
Keyword research is fundamental to the success of any Paid Search campaigns. We have the right tools and a wealth of knowledge to ensure that we are targeting the search terms that are most valuable to your business. In addition to this, we’ll analyse search terms to filter out any unwanted traffic.
Ad & Ad Extension Creation & Testing
Our expert team writes ads using a combination of industry knowledge, best practice and pure finesse. We’ll enable ad extensions where possible to highlight what’s unique about your business and make sure your ad is as prominent as possible in order to increase traffic to your website. We’ll also create variations of the ads for split testing to more quickly discover what works and what doesn’t for each campaign.
Bids & Budgets Management
We’ll ensure your ads show throughout the month regardless of your budget. We use special formulas to determine the exact percentage bids need to be adjusted to for optimal performance. We’ll also align your campaigns with the right bidding strategies to meet your objectives whilst ensuring your budget is being used efficiently.
Imagine you run a new healthy alternative sweet shop but you are struggling to get the word out. Now imagine being able to get your products in front of foodies who are interested in health & fitness, during lunch time within a 5 mile radius of your store… How valuable would that be to your business? Well, we can do just that. We can even target people who have already shown interest in your business by browsing through your website.