What are Google Ads?
Are you struggling to get more traffic to your website? Well, let’s talk about Google Ads. A Google Ads account allows you to strategically place ads online and only pay once someone clicks on them – hence it often being referred to as ‘pay-per-click’.
Without Google search ads, consumers and clients may struggle to find your product or service.
Just like putting an ad in a newspaper, PPC helps attract customers to your business. But unlike advertising in newspapers – now we can create highly targeted ads online and put them in front of the audience that matters to you.
Google Ads is a really effective form of online advertising. With strategic bid management, you can increase online sales in a really cost-effective way.
Why is Paid Search important?
Paid Search is an internet advertising model that can drive highly-qualified traffic to your site, helping you to generate sales. With a carefully managed Google Ads spend, you can reach your business goals in a cost-effective way.
Without PPC, a business might struggle to get sales or capture more leads as quickly as they’d like. The best SEO strategies can take time to develop page one rankings. Paid Search can fast-pace these results and even help improve SEO efforts, too.
Paid Search helps you reach potential customers by paying to have your ad placed on the first page of the search engine results page. It doesn’t cost anything to show these ads across the search network, but if someone clicks on the ad, the advertiser is billed anything from a few pennies to double figures for the highest-value searches.
As an expert Google Ads agency, we can advertise your products or services to a tightly-curated set of people. All based on demographic information, their location, interests, time of day and even the device that they’re using. We can send them to the right landing page, turning new visitors into new customers.
Which ads are shown for a particular query, is determined by a live auction between competing advertisers each time someone searches. Whether your ad is shown (and where on the page) depends mostly on two factors: how relevant your ads, products and website are to the search, and how much you’re willing to bid.
Your Google Ads campaign
Our team of PPC experts will work with you to establish your goals and recommend the best activities to achieve them. We’ll complete a Google Ads audit if you already have campaigns in place. Everything that we do is driven by data and we love working to targets – be that cost of sale, ROAS, CPA or brand awareness. We’ll maximise your advertising budget to ensure that your campaigns deliver the best possible results.
Keyword Research & Search Term Analysis
Keyword research is fundamental to the success of Google Ads campaigns. We have the right tools and a wealth of knowledge to ensure that we are targeting the search terms that are most valuable to your business. In addition to this, we’ll analyse search terms and use negative keywords to filter out any unwanted traffic.
Ads & Ad Extensions
Our expert team writes ads using a combination of industry knowledge, best practices and pure finesse. We split test ad copy in every ad group and tailor landing pages to get the best results. We’ll enable ad extensions where possible to highlight what’s unique about your business and make sure your ad is as prominent as possible in order to increase traffic to your website.
Bids & Budgets Management
We’ll ensure your ads show throughout the month regardless of your budget. We use special formulas for optimal performance. We’ll also align your campaigns with the right bidding strategies to meet your objectives whilst ensuring your Google ad spend is being used efficiently.
Imagine you run a new healthy alternative sweet shop but you are struggling to get the word out. Now imagine being able to get your products in front of foodies who are interested in health & fitness, during lunchtime within a 5-mile radius of your store… How valuable would an advertising campaign like that be to your business? Well, we can do just that. We can even target people who have already shown interest in your business by browsing through your website.
Why choose Boom as your Google Ads management agency?
As an experienced PPC agency, we’ve had years of practice working with Google Ads. Our PPC team are focused on performance and getting the results that matter to you. Your dedicated account manager will provide detailed reporting so you can understand exactly what’s working for your target market.
Our services cover a whole array of digital marketing, so you can couple Google ads management with a shopping product feed, display ads, eCommerce SEO services or even social media management if you choose.
We will work with an optimal budget to help you save time, reach more customers and increase revenue. We love to manage Google Ads accounts for a whole variety of clients, keeping a focus on what your company needs. Why not give us a call to see how our in house team could help you to achieve your goals?