Expertly delivered Pay Per Click services.
If you need to direct qualified traffic to your website more quickly than SEO offers, find a way to control your appearance in search listings or raise awareness of your brand online, Pay Per Click is for you.
The world of Pay Per Click is more wide reaching than ever before. Effectively managing multiple platforms, accounts and campaigns while keeping up to date with the latest developments can be complex and demanding. Here at Boom, we offer a comprehensive range of managed PPC services, enabling us to take those jobs off your hands so you can focus on what you know best – your business.
Our team of PPC experts will work with you to establish your goals and recommend the best activities to achieve them. Everything that we do is driven by data and we love working on targets – be they cost of sale, ROAS, CPA or brand awareness – to ensure that your campaigns deliver the best possible results for both you and your customers.
Our Services
Google Premier Partner
We are Google Premier Partners, which places us in the top 3% of Google Ads agencies.
As a Google Premier Partner it means that we’re recognised by Google as a PPC agency who “manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers.” We are required to maintain additional certifications and receive additional support and training from Google beyond that provided to standard Google Partners.
We’re also a Microsoft Select Partner Agency (Bing Ads), meaning we’re fully certified by the platform and receive support directly from Bing.
How Pay Per Click Works
Our approach to Pay Per Click campaign management starts by working closely with you to understand your business and make sure you’ll get the best return on your investment. We’ll get to know the products and services you want to promote and your target audiences.
We’ll carry out detailed keyword research to understand the potential traffic & costs of relevant keywords as well as competitor analysis. We can then advise you on the strategy and budget that will help you achieve your business goals. Keyword research for PPC differs slightly to keyword research for SEO, in that we’ll also look at the cost per click as a deciding factor on which will best fits your budget.
From here, we’ll set up your initial campaigns, writing Pay Per Click ads and enabling ad extensions where possible. We’ll also create variations of the ads for testing to discover what works and what doesn’t for each campaign. It may include setting up remarketing, as well as location targeting and ad schedules to monitor places and times of day that are likely to deliver the best results based on your targets and campaign objectives.
We then wait for enough data to be gathered in order to identify trends and more accurately optimise your account for the elements that require statistically significant data – always making sure we remain relevant via search queries reviews. Whilst some steps will be taken proactively, during the learning process, we will liaise with you to ensure that you’re getting quality, relevant leads.
We can give you access to real-time PPC reporting that will show you exactly how your budget is being spent and how your Pay Per Click campaigns are performing against your key metrics. And if you’re also using our other services such as SEO, we can compare & combine channel performance in a single, easy-to-understand report that focuses on the results that matter to your business.