Why is design important in marketing?
The role of graphic design in marketing becomes clear when you consider it’s literally the face of your business. Well-designed, consistent branding and content gives a more professional view of your business, instilling confidence in you and the product you are selling. Good UX and UI design can make or break a well-intentioned website, and the longer a customer spends on your website, the more time you have to convince them to buy into your services.
Design is an integral part of a marketing strategy.
The Value of Good Design
It is important that you understand why design matters in business. Good design attracts the right customers to your brand and is the quickest way to convey your brand values, too. Boom are experts in multi-disciplinary marketing. We realise the potential of combining creative brand design and creative content marketing with traditional marketing efforts to maximise the return.
How do marketing and design work together?
The creative team here at Boom have years of combined experience in all areas of design. From traditional graphic design such as logo and branding design, illustration and photography, to digital design such as motion graphics, video, 3D, virtual and augmented reality.
This coupled with a strong understanding of how content marketing, PR and SEO work, UX and UI principles, paid advertising expertise and social media know-how, means we can work seamlessly across teams to deliver the best possible results.
How do we design for you?
We learn all there is to know about you and your brand, developing insight and a deeper understanding of both your business and your clients’ needs.
What’s the story we’re telling? What is the best way to visualise and simplify this?
Shiny new branding, creative blog content, interactive web content, awesome motion graphics… the possibilities are endless!