What is a UX Audit?
UX audits are a comprehensive evaluation of your website’s user experience. It involves reviewing your site’s content, design, functionality and overall user experience to identify areas for improvement.
Usability testing provides valuable insights into how users interact with your site and helps you optimise it to meet their needs and expectations and ultimately increase user satisfaction and conversion rate.
What Does a UX Audit Include?
Our UX auditing service includes a comprehensive evaluation of your website’s usability, accessibility, content, design, and functionality, delivered in a detailed audit report with easy to understand actionable insights.
We use a variety of tools and techniques to assess your website, including:
We conduct user testing to evaluate how your target audience interacts with your site. This means we’ll do a UX design review, take a look at the page structure and find out how your site is meeting the user needs. This helps us identify usability issues and areas for improvement.
We’ll provide an expert review of your site’s content to ensure that it is clear, concise, and engaging. Sometimes it’s just a matter of ensuring consistency and adding more detail for your visitor to really understand what you’re offering.
We evaluate your site design to ensure that it is visually appealing and user-friendly across every type of device and operating system. If it’s not, we’ll look at some design solutions with annotated screenshots to show you what we think could be improved upon.
We test your site’s functionality to ensure that it works properly and meets user expectations. This will include things like page load speed, clickable elements, and how easy it is to navigate through menus and filters. Any identified issues will be included in our full report to you.
We review your website’s analytics to gain insights into user behaviour and identify opportunities for improvement.
What Are the Benefits of a UX Audit?
A UX audit offers several benefits, including:
Improved User Experience
A UX audit helps you focus on optimising your website to meet the needs and expectations of your users, resulting in a better user experience.
By optimising your website’s usability, accessibility, and design and therefore giving a better online experience you can increase user engagement and encourage them to spend more time on your site, increasing your session length per user.
Enhanced Brand Image
A well-designed website with useful pages builds trust and credibility with your target customers, enhancing your brand image and helping you stand out from the competition.
A better user experience can lead to higher conversions, resulting in increased sales and revenue for your business.
Better SEO Performance
Usability plays a huge role in search engine optimisation these days. It’s known that Google will gauge the quality of and rank a website based on factors such as site speed, structured data and navigation to ensure the best, most appropriate user experience is being delivered to those making the search.
Improving the usability of a website can increase visibility exponentially when paired with an appropriate digital marketing strategy.
How Long Does a UX Audit Take?
The duration of a UX audit depends on the size and complexity of your website. Typically, a full audit can take anywhere from one to four weeks to complete – from set up to reporting.
Once the audit is complete, we provide you with a detailed report outlining our findings and recommendations for improvements.
What are WCAG Guidelines?
WCAG stands for Web Content Accessibility Guidelines. They are a set of internationally recognized standards developed by the World Wide Web Consortium (W3C) to ensure that web content is accessible to individuals with disabilities.
The WCAG guidelines provide a framework for making websites and web applications more accessible by addressing various disabilities, including visual, auditory, physical, speech, cognitive, and neurological disabilities. The guidelines are designed to ensure that people with disabilities can perceive, understand, navigate, and interact with web content effectively.
What is the Difference Between Usability Testing and Heuristic Evaluation?
Usability testing involves observing users as they interact with a system, website, or application, gathering their feedback and evaluating their experience. It aims to identify usability issues, measure task completion rates, and gather qualitative data.
Heuristic evaluation, on the other hand, is a method where usability experts assess a system’s user interface based on a set of predefined usability principles or heuristics. They independently evaluate the interface and identify potential usability issues based on their expertise and knowledge.
While usability testing involves real users performing tasks in a realistic context, heuristic evaluation relies on expert evaluation against established usability principles. Both methods complement each other and are used in the iterative design process to improve the overall user experience.
Frequently Asked Questions
What is user experience (UX)?
User experience (UX) refers to the overall experience a user has when interacting with a website, app, or product. It encompasses all aspects of the user’s interaction, including usability, accessibility, design, and functionality.
Why is UX important?
A good user experience is essential for any business that wants to succeed in today’s digital landscape. A well-designed website can increase engagement, build trust, and ultimately boost conversions.
What does a UX audit include?
A UX audit includes a comprehensive evaluation of your website’s usability, accessibility, content, design, and functionality. It typically involves user testing, accessibility testing, content audit, design evaluation, functionality testing, and analytics review.
How long does a UX audit take?
The duration of a UX audit depends on the size and complexity of your website. Typically, an audit can take anywhere from one to four weeks to complete.
How much does a UX audit cost?
The cost of a UX audit varies depending on the size and complexity of your website. We offer customised solutions to meet your specific needs and budget. Contact us today for a free consultation and quote.
What happens after a UX audit?
After a UX audit, we provide you with a detailed report outlining our findings and recommendations for improvement. We work with you to implement these recommendations and optimise your website for a better user experience. We also offer ongoing support to ensure that your website continues to meet the needs and expectations of your users.