What is keyword research?
Keywords can determine what your company is known for online.
Keyword research is an integral part of SEO and something we wholeheartedly encourage. It forms the blueprint for much of your online marketing efforts.
The keywords you use when writing content can influence whether or not your website appears in the results when a specific search term is used. Using these keywords, you can encourage search engines like Google to categorise your website and improve rankings in the results. This allows them to present relevant content to end users and ultimately, deliver more relevant traffic to your website.
Why is keyword research so important?
Relevant, easy-to-read and keyword optimised.
Building up a strong web presence with SEO starts with keywords. All of the content you produce should be relevant, user friendly and easily digestible – but keywords are what’s going to drive traffic. Targeting the right keywords for your business will provide credible answers to those with questions and queries, broadening your search visibility and hopefully your sales funnel.
How do you do keyword research?
Here at Boom, there’s nothing the SEO team loves more than getting stuck into a keyword research task. Here’s how we do it:
Using the latest keyword research tools and our inquisitive brains, we’ll work with you to discover which keywords to target – analysing monthly search volume, competition, complexity and relevancy.
Taking a particular topic, product or service, we can determine which keywords are likely to have the biggest impact and provide the best chance of getting your website out there. This keyword research can then be used as a basis for content creation and structure.
As with anything SEO-related, nothing stays the same for very long. So, we’ll regularly review the keywords, assess their performance and suggest any changes that could be of benefit. How search engines process content and the keywords within it is constantly evolving. We want to make sure your content is performing to its full potential at all times.