What is a landing page and how does it work?
A landing page is a singular web page that is used separately from the rest of a website to promote a particular product or service, generate leads or to direct traffic.
A good landing page design usually contain a summary of information and then a Call to Action, prompting the user to either fill in a lead capture form, click through to a website or download information.
Why do you need landing pages?
A landing page works beautifully with an ad campaign, social media campaign or a push before a new website or product launch. Our team is always on hand to identify whether a landing page would be beneficial, they’ll also be able to put forward a proposal highlighting the best route to take.
Landing pages can have a variety of uses:
Promote a particular product or service
Increase your conversion rates and lower your
Drive general traffic to your website
Holding page for a site under construction
What makes a good landing page design?
A good landing page design will be engaging and informative without the waffle.
The reason landing pages are good for promotional or product-specific purposes, is that they can be honed down to a single goal. Traffic to landing pages is usually via social media or through ads that are considered relevant to the user. This ensures that the product or service is of interest and therefore, a conversion is more likely.
Landing pages are good for ‘coming soon’ announcements for new products, apps or website launches. They can create a real buzz before release and establish a stronghold on keywords and searches related to your product or brand.
Here at Boom, we have a proven track record for integrating ad campaigns and landing pages to increase conversion rates. Our designers are trained graphic designers with web building knowledge, SEO awareness and are seasoned landing page creators. Our design team works closely with the SEO, PPC and Web Development teams, and will have you up and running in no time.