The Boom Blog

Weird Search Queries: If the Best of the Worst Were Real Display Ads

Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you have been searching for some very odd things indeed…

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Google Shopping Ads on Gmail: What We Know So Far

Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers. 

On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move.