How to Stay Creative While Working from Home
Let’s kick things off by getting the facts straight: the old “Working from home” no longer exists, we don’t live in normal times and so… Read More »How to Stay Creative While Working from Home
The Boom Blog
PPC Search Queries: If the Best of the Worst Were Real Display Ads
Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you have been searching for some very odd things indeed…
PPC: Reacting and Adapting to Newness – Is It Time for Change Yet?
It would seem that 2020 is turning out to be quite the challenge so far – on a global and not-so-global scale. Whether we wanted… Read More »PPC: Reacting and Adapting to Newness – Is It Time for Change Yet?
A Few Simple Tips for Working From Home
Working from home is a privilege that many of us yearn for. The idea of getting up a little later than normal, not having to… Read More »A Few Simple Tips for Working From Home
5 Surprising Features and Ideas You Can Use to Market on Instagram
Instagram, once the selfie posting social media app has expanded to a multi-billion dollar platform for eCommerce and influencer brands. About 6/10 Instagram users log… Read More »5 Surprising Features and Ideas You Can Use to Market on Instagram
Google Shopping Ads on Gmail: What We Know So Far
Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers.
On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move.
Recruiting for Marketing Roles: Streamlining Your Processes
There is no time like the start of a new year for getting your stuff together. A lot is riding on 2020 being a great… Read More »Recruiting for Marketing Roles: Streamlining Your Processes
We Buy With Our Eyes: The Importance of Decent Images
In this article I want to explore some of the reasons why businesses neglect their media libraries as well as providing some tips on how to make the most of your photos and hopefully help get those product pages selling again!
Alternative Paid Media Platforms to Seriously Consider in 2020
There is no doubt that Google & Facebook still dominate the paid advertising industry. But, audiences are growing beyond Google and Facebook, and revenues on alternative platforms are growing year on year.
Managing Expectations: The Human Brain is Not Your Friend
Some things simply don’t fit into the cause and effect pattern. Some things are random. Whether the next child born is a boy or a girl is independent of the previous child’s gender. Both of the sequences of births listed above are equally likely.
While I can process that on an intellectual level, on a gut level randomness just isn’t satisfying. I’d be avoiding the ward where that poor, unlucky nurse was working. I can’t blame the client for wanting a better explanation – ‘it’s just a bad patch’ isn’t a very convincing story. So how can we deal with this flaw in our brains?