Everything You Need to Know About Visual Search

The human mind processes visuals 60,000 times faster than it does text. Whilst Google understands the human language with 95% accuracy, it’s a different story when it comes to images. But times are changing. With Pinterest, Google and Bing currently leading the way and developing visual search...

Read More

What Boom Have Been Reading September 2018 Edition

Where has September gone? It's been a bit of a whirlwind month here at Boom and we're no preparing ourselves for the upcoming winter months. We're also really excited to announce our next Drink Digital, which will be in collaboration with the University of Nottingham. We'll...

Read More

What Boom Have Been Reading August 2018 Edition

Well, the summer holidays are nearly over and it seems like the cooler weather has now taken root. That said, we've had a really exciting month here at Boom. Not only have the recent Google updates kept us on our toes, but the crowdfunding efforts...

Read More

How to Set Yourself Up For Outreach Success

I’ve always thought that being good at outreach was not necessarily something you could teach. Sure, you can point people in the right direction; you can give them the materials that will help them become better at it. But can you actually teach outreach success?...

Read More

What Boom Have Been Reading July 2018 Edition

The schools have broken up and the summer holidays are now in full swing! Whether it's sun, sea and sand in far off lands you're planning this year or you've decided to enjoy the beautiful weather at home, the digital marketing world continues continues to...

Read More