It's officially Santa time and Boom has been getting into the festive spirit. Our next Drink Digital event is fast approaching, and we're really keen to see 2019 kick off with a bang, so do come and join us for some digital marketing fun if you can!...
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An overview of the real driver of the Google Medic update that started 1st August 2018 and why it isn't related to Expertise, Authority & Trustworthiness....
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Where has this year gone? It's been a bit of a whirlwind couple of months here at Boom and we're now preparing ourselves for Christmas...
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The human mind processes visuals 60,000 times faster than it does text. Whilst Google understands the human language with 95% accuracy, it’s a different story when it comes to images. But times are changing. With Pinterest, Google and Bing currently leading the way and developing visual search...
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We have made no secret of our love for Sistrix, we use it daily across the SEO team. As with any other tool, there are always new little sections that you haven't discovered or used before. When you spend time playing around with a tool...
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Where has September gone? It's been a bit of a whirlwind month here at Boom and we're no preparing ourselves for the upcoming winter months. We're also really excited to announce our next Drink Digital, which will be in collaboration with the University of Nottingham. We'll...
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Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you...
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Well, the summer holidays are nearly over and it seems like the cooler weather has now taken root. That said, we've had a really exciting month here at Boom. Not only have the recent Google updates kept us on our toes, but the crowdfunding efforts...
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Content doesn’t spread itself, links don’t build themselves – you need to give them a push. If you are pushing in the right direction to the right people with the right message you are much more likely to be successful....
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I’ve always thought that being good at outreach was not necessarily something you could teach. Sure, you can point people in the right direction; you can give them the materials that will help them become better at it. But can you actually teach outreach success?...
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