Once upon a time, keywords and their match type were fundamental to the success of paid search campaigns. But long gone are the days of building search campaigns with keyword research only! These days, advertisers have a wide range of targeting tools to play with...
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Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO...
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We’re looking for experienced SEO professionals who can handle multiple projects at once, whilst providing excellent communication to our clients. We’ll provide the opportunities to work with interesting clients and sensible budgets, you need to provide the technical, creative and outreach/PR expertise....
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Continued expansion of the business means we need an experienced PPC Client Manager to join our rapidly expanding Paid Search & Display team....
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Google Calendars is great for keeping track of meetings and social events within a business. We also have Appogee HR connected to our Google Calendar so our team can see when someone is on annual leave or off sick. It’s fair to say, we use...
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Generation Z is on the rise. It does sound more like a zombie invasion than anything and to be fair, we may scare the hell out of you. However, if Generation Z hasn’t been included in your marketing strategy, it might be a good time...
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Continued expansion of the business means we need an experienced PPC Client Manager to join our rapidly expanding Paid Search & Display team....
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Having an extra platform on which to sell your goods is always a plus, and selling on eBay has major advantages for eCommerce businesses no matter how small or large the company is. Not only are you able to put your products in front of people...
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Spring is around the corner, and after a strangely warm February, we can really feel it in the air. We've had a busy time at Boom and have enjoyed welcoming some new faces to our growing team who we're keen to introduce you to very soon. Don't...
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It's officially Santa time and Boom has been getting into the festive spirit. Our next Drink Digital event is fast approaching, and we're really keen to see 2019 kick off with a bang, so do come and join us for some digital marketing fun if you can!...
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