PLAs in the UK: Get Ready for Product Listing Ads
Starting in February 2013, Google Shopping in the UK will move to being a paid platform. Katie gives advice on what you need to do to get ready for the change.
paid search
When AdWords Innovations Work
After her last rant-filled post at Google AdWords, Katie attempts to restore the balance with an overview of 3 of the best new ad innovations from the big G.
Google AdWords, We Need to Talk
Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.
SEO Vs PPC: Where Should Your Company Spend Your Budget?
SEO and PPC: great traffic drivers, but which should your business use? Boom discusses the pros and cons of the two online marketing techniques so you can make the best decision for your business.
What Is PPC?
PPC advertising – what is it? Is it worth it? And why should you hire a pay per click management agency? We answer all this and more in our introuduction to PPC.
PPC Interview: AdWords, Advertising & Awesome Advanced Exam Results
Boom’s in house pay per click expert Katie Saxon scored an excellent 97% on her recent Google AdWords exam. We pick her brains on Google AdWords, how to get the most out of PPC advertising and what being a Google AdWords Qualified Individual means.