Google AdWords

Managing Text Ads in a Post-PLA Landscape

PLAs launched in the UK in 2013, since then text ads have seen costs rise and positions plummet. We review the situation and explore what PPC managers can do to help their text ads succeed.

When AdWords Innovations Work

After her last rant-filled post at Google AdWords, Katie attempts to restore the balance with an overview of 3 of the best new ad innovations from the big G.

Google AdWords, We Need to Talk

Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.

PPC Secrets: Writing Successful Ads

Is your Pay Per Click performance underwhelming? Review your ads. Writing great copy can be the difference between a outstanding success and an advertising fail. If you think your adverts may be killing your account, try our professional PPC secrets for writing successful ads.