Managing Text Ads in a Post-PLA Landscape
PLAs launched in the UK in 2013, since then text ads have seen costs rise and positions plummet. We review the situation and explore what PPC managers can do to help their text ads succeed.
Google AdWords
Enhanced AdWords Campaign: An Overview
Google has just announced a major change to AdWords – Katie gives us the low down on what’s happening (with help from her #ppcchat friends).
PLAs in the UK: Get Ready for Product Listing Ads
Starting in February 2013, Google Shopping in the UK will move to being a paid platform. Katie gives advice on what you need to do to get ready for the change.
When AdWords Innovations Work
After her last rant-filled post at Google AdWords, Katie attempts to restore the balance with an overview of 3 of the best new ad innovations from the big G.
Google AdWords, We Need to Talk
Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.
How to Find PPC Data on Google Search Partners
Google’s Search Network is clouded in mystery – discover how to harness Google Analytics to find out exactly where your ads appear so you can improve the performance of your PPC account.
SEO Vs PPC: Where Should Your Company Spend Your Budget?
SEO and PPC: great traffic drivers, but which should your business use? Boom discusses the pros and cons of the two online marketing techniques so you can make the best decision for your business.
PPC Interview: AdWords, Advertising & Awesome Advanced Exam Results
Boom’s in house pay per click expert Katie Saxon scored an excellent 97% on her recent Google AdWords exam. We pick her brains on Google AdWords, how to get the most out of PPC advertising and what being a Google AdWords Qualified Individual means.
PPC Secrets: Writing Successful Ads
Is your Pay Per Click performance underwhelming? Review your ads. Writing great copy can be the difference between a outstanding success and an advertising fail. If you think your adverts may be killing your account, try our professional PPC secrets for writing successful ads.