PLAs in the UK: Get Ready for Product Listing Ads
Starting in February 2013, Google Shopping in the UK will move to being a paid platform. Katie gives advice on what you need to do to get ready for the change.
Google AdWords
Negative Keywords You Might Need in Your PPC Account
Do you want a better ROI on your advertising? Use negative keyword lists. We’ve got 300+ keywords to get you started & we show you how to quickly add them to multiple AdWords campaigns.
Google AdWords, We Need to Talk
Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.
How to Find PPC Data on Google Search Partners
Google’s Search Network is clouded in mystery – discover how to harness Google Analytics to find out exactly where your ads appear so you can improve the performance of your PPC account.
SEO Vs PPC: Where Should Your Company Spend Your Budget?
SEO and PPC: great traffic drivers, but which should your business use? Boom discusses the pros and cons of the two online marketing techniques so you can make the best decision for your business.
PPC Secrets: Writing Successful Ads
Is your Pay Per Click performance underwhelming? Review your ads. Writing great copy can be the difference between a outstanding success and an advertising fail. If you think your adverts may be killing your account, try our professional PPC secrets for writing successful ads.
