TikTok is one of the best places to spread brand awareness right now, especially with younger audiences. Yet businesses are not the only ones who can take advantage of TikTok’s algorithm and massive audience. Individual’s are making their mark through the power of video now more than ever, a mark that can quickly become multichannel if done right.
Amy started out as a Digital Marketing Executive here at Boom in late 2016, graduating in 2018 to Digital Marketing Client Manager and then to Head of Outreach & Digital PR at the beginning of 2021. Amy works on various digital marketing projects for different clients, focusing on SEO, content marketing and outreach. Amy also runs the Boom website.
As someone that struggles with concentration at work for mor… oh look! Shoes and online shopping and does my Spotify need changing? What was I… Read More »How To Improve Your Concentration At Work
How can we market ourselves on TikTok and how have other brands already started integrating TikTok into their social media strategy? First things first, if… Read More »Integrating TikTok Into Your Marketing Strategy (Case Studies)
The social media platform TikTok has now been downloaded more times than Instagram and there are some really interesting differences with this platform that its predecessors were never able to emulate. I downloaded TikTok recently as it reminded me of an old platform I used to cherish so dearly – Vine. And I’ve got some thoughts…
The human mind processes visuals 60,000 times faster than it does text. Whilst Google understands the human language with 95% accuracy, it’s a different story when it comes to images.
But times are changing. With Pinterest, Google and Bing currently leading the way and developing visual search technology and applications, it’s time for brands to take notice – and action.
If you’re sat there scratching your head, questioning why visual search is important and how it affects you, then you’ve come to the right place. We’re about to tell you everything you need to know about visual search: what it is, how it works, and how you can optimise your images, to give you the best possible chance of appearing on the visual search engine results pages (SERPs).
Most people judge whether a page is performing well or not within Analytics; how many visits a page is getting, how many people are converting and so on. However, before we even get to that stage there is the biggest wasted opportunity of all…
Alex walks you through setting up your GA account including structure, properties and filters.
In part 2 of the Google Analytics Academy re-cap, Alex explains how to create a measurement plan. Expect gifs, and more analytics goodness…
In the first part of his Google Analytics Academy training re-cap, Alex talks you through the importance of Google Analytics including trends that are changing business, core analysis techniques and attribution…
If you want to find out about the fundamental marketing strategy that is segmentation then read on!