OK, so it’s less battle of the bands and more like comparing your music tastes to your dads. There’s a good chance it isn’t going… Read More »Battle of the Brands: Traditional vs. Digital PR
Amy started out as a Digital Marketing Executive here at Boom in late 2016, graduating in 2018 to Digital Marketing Client Manager and then to Head of Outreach & Digital PR at the beginning of 2021. Amy works on various digital marketing projects for different clients, focusing on SEO, content marketing and outreach. Amy also runs the Boom website.
In the ever changing, magical world of public relations, having the ability to measure digital PR success accurately is crucial, and it’s a lot easier… Read More »11 Ways to Measure Digital PR Campaign Success Beyond Links
If there’s one thing I love about the digital marketing industry and the people within it, it’s the willingness to share knowledge. Not to be… Read More »9 Digital Marketing Podcasts That Are Definitely Worth a Listen
TikTok is one of the best places to spread brand awareness right now, especially with younger audiences. Yet businesses are not the only ones who can take advantage of TikTok’s algorithm and massive audience. Individual’s are making their mark through the power of video now more than ever, a mark that can quickly become multichannel if done right.
Rand Fishkin of Moz talks about 10x content; content so good and superior to its rivals in terms of quality, quantity or – most of the time – both,… Read More »How to Write the Same Shit as Everyone Else
As someone that struggles with concentration at work for mor… oh look! Shoes and online shopping and does my Spotify need changing? What was I… Read More »How To Improve Your Concentration At Work
How can we market ourselves on TikTok and how have other brands already started integrating TikTok into their social media strategy? First things first, if… Read More »Integrating TikTok Into Your Marketing Strategy (Case Studies)
The social media platform TikTok has now been downloaded more times than Instagram and there are some really interesting differences with this platform that its predecessors were never able to emulate. I downloaded TikTok recently as it reminded me of an old platform I used to cherish so dearly – Vine. And I’ve got some thoughts…
Where has this year gone? It’s been a bit of a whirlwind couple of months here at Boom and we’re now preparing ourselves for Christmas… wooo!
We’re also really excited to announce our next Drink Digital event, which is set to be a good one, so make sure you’ve got your name down! we’ve got lots to talk about in the new year, so please do come and join us… it’s free!
This month, we’ve been reading all about Gutenberg, algorithm analysis and some scary SEO stories that might just make your bones shudder. So grab a cuppa, and settle in for the read of you life.
The human mind processes visuals 60,000 times faster than it does text. Whilst Google understands the human language with 95% accuracy, it’s a different story when it comes to images.
But times are changing. With Pinterest, Google and Bing currently leading the way and developing visual search technology and applications, it’s time for brands to take notice – and action.
If you’re sat there scratching your head, questioning why visual search is important and how it affects you, then you’ve come to the right place. We’re about to tell you everything you need to know about visual search: what it is, how it works, and how you can optimise your images, to give you the best possible chance of appearing on the visual search engine results pages (SERPs).