YouTube

Understanding YouTube Analytics

Amy Hunt
Updated on 7th June 2022

Venturing into the world of video marketing? You’ll need to know how analytics works in Youtube – find out the basics from Ben here.

A person filming themselves for a marketing video

Developing Video Marketing Ideas

Boom Online
Updated on 14th September 2023

Considering going into video marketing? Ben discusses what others have done to make their videos a success.

Content Marketing Ideas for Your Business

Boom Online
Updated on 12th February 2021

Content marketing is a great investment in the future of your site. Here we look at some great content ideas that can work for any business.

Premier Partner

eCommerce Specialist

Get in touch

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
gdpr_status	6 months 2 days	This cookie is set by the provider Media.net. This cookie is used to check the status whether the user has accepted the cookie consent box. It also helps in not showing the cookie consent box upon re-entry to the website.
JSESSIONID	session	Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
PHPSESSID		This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	1 year	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
__adiCookieCheck	session	No description
_anon_id	20 years	No description
_ga_JH5Q7M3QH5	2 years	No description
_gat_UA-5413109-2	1 minute	No description
_lfa	2 years	This cookie is set by the provider Leadfeeder. This cookie is used for identifying the IP address of devices visiting the website. The cookie collects information such as IP addresses, time spent on website and page requests for the visits.This collected information is used for retargeting of multiple users routing from the same IP address.
adiErr	5 minutes	No description
adiLP	30 minutes	This cookie is used by the provider ResponseTap. This cookie is used for ensuring that no tracking errors occur when the visitor have multiple tabs open in the same browser.
adiS	30 minutes	This cookie is set by the provider ResponseTap. This cookie contains an identifier which helps to track the visitors session.
adiV	1 year	This cookie is used by the provider ResponseTap. This cookie is used for tracking the multiple visits made by the visitor from the same browser.
adiVi	30 minutes	This cookie is used by the provider ResponseTap. This cookie is used for tracking the visitor's path while they are on the website.
AnalyticsSyncHistory	1 month	No description
browser_session_id		No description
CONSENT	16 years 7 months 20 days 13 hours 13 minutes	No description
expiring_session_token	20 minutes	No description
ig_putma		No description
UID	2 years	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
wfvt_1408356384	30 minutes	No description
wmc	10 years	No description

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
NID	6 months	This cookie is used to a profile based on user's interest and display personalized ads to the users.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
iutk	5 months 27 days	This cookie is used by Issuu analytic system. The cookies is used to gather information regarding visitor activity on Issuu products.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
language		This cookie is used to store the language preference of the user.
lidc	1 day	This cookie is set by LinkedIn and used for routing.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

YouTube

Understanding YouTube Analytics

Developing Video Marketing Ideas

Content Marketing Ideas for Your Business

We’re Google Premier Partners For The 8th Year Running

What Makes a Good eCommerce Category Page?

Why “Form Following Function” is Crucial in Content Marketing

Call Us: 0115 857 7755

Call Us: 0115 857 7755

YouTube

Contact us

Call Us: 0115 857 7755

Call Us: 0115 857 7755