Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers.
On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move.
Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.
In the first part of his Google Analytics Academy training re-cap, Alex talks you through the importance of Google Analytics including trends that are changing business, core analysis techniques and attribution…
Getting mixed up with your spiders and 404s? Ben discusses the more technical parts of SEO.
We look at how the latest developments with the Google API could be a catalyst in encouraging people to have a more holistic view of their website’s performance rather than focussing too heavily on SERPs.
Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.
What is SEO? How does it all work? And just why should you be doing it? Our beginner’s guide will help you to understand what’s what with search engine optimisation.
Blogging is a great activity for any business to become involved with, it is relatively easy to start and if done properly will benefit your organisation on many levels.
Everywhere I look these days I seem to be able to find errors in copywriting. From magazine articles and adverts through to corporate websites and television programmes. Now I don’t want to turn this into a rant, so instead let’s think of this as a copywriting workshop, because I’m going to focus on something close to my heart – copy on websites. Read on for tips on how to avoid mistakes on your site.