Google has announced the deprecation of Universal Analytics (UA), the much-loved and much-used tool that provides website owners with a wealth of information about visitors… Read More »GA4: Why You Should Set Up Google Analytics 4 ASAP
In the first part of his Google Analytics Academy training re-cap, Alex talks you through the importance of Google Analytics including trends that are changing business, core analysis techniques and attribution…
Want to start paying more attention to social media metrics but can’t decide which ones? Amy talks through four of her favourite and why she recommends you start tracking them now.
A look at four tools and tricks that can help you gain an insight into the ROI of your social media campaigns.
Boom’s Final Guide to Social Media for Business: Measuring Your Success – Insights, Analytics & Other Tools
The final part of Boom’s Guide to Social Media for Business: we take an in-depth look at Facebook Insights and Google Analytics and how they can be utilised to monitor the success of your social media campaigns. We’ll also look briefly at a few other pretty awesome tools designed for social media monitoring.
Google’s Search Network is clouded in mystery – discover how to harness Google Analytics to find out exactly where your ads appear so you can improve the performance of your PPC account.