The Mystery of The Phantom Facebook Likes
A look at the mystery of phantom ‘likes’ showing on website pages promoted via Facebook Ads….
Lessons Learned: Marketing a Charity Event
Most valuable lessons I learned whilst marketing a small charity’s yearly event.
Facebook Knows You Better Than You Know Yourself (Or So It Likes To Think…)
Facebook recently announced an update to its algorithm that claims to ensure the best content is surfaced and shared. In today’s blog post, Amy explores whether Facebook really knows our likes and dislikes better than we do…
Four Social Media Metrics You Need to Start Tracking Now
Want to start paying more attention to social media metrics but can’t decide which ones? Amy talks through four of her favourite and why she recommends you start tracking them now.
Four Easy Ways to Track Your Social Media ROI
A look at four tools and tricks that can help you gain an insight into the ROI of your social media campaigns.
Boom’s Guide to Social Media for Business Part 7: Brand Management
The penultimate part to Boom’s Guide to Social Media for Business: brand management. Find out what to do and say when people start bad-mouthing your brand online.
Boom’s Guide to Social Media for Business Part 6: Engaging With Your Demographic
Part six of Boom’s guide to social media for business: learn what to say to engage your customers, and how to say it.
Boom’s Guide to Social Media for Business Part 3: Top Tips for Creating a Picture Perfect Social Media Profile
The third in a series of in-depth guides to social media. Learn how to create a complete social media strategy including where to find your target audience, what you should say, and the best ways to monitor your success. In part three, you’ll learn tips and tricks for getting the most of your social media profiles.
Boom’s Guide to Social Media for Business Part 2 – Identifying Sites
The second in a series of in-depth guides to social media. Learn how to create a social media strategy from start to end including where to find your target audience, what to say, and how to monitor your success. In part two, you’ll learn how to find the best social media sites for your strategy, and how to figure out which sites you should be using.
How to Make the Most of Marketing Opportunities
This post looks at some ideas to help you make the most of your marketing opportunities by looking for extra ways to take advantage of good news stories.