Spurred on by the recent examples of cat-vertising Lauren explains why you should embrace cats in your marketing activities, even if you’re a dog person…
We look at how the latest developments with the Google API could be a catalyst in encouraging people to have a more holistic view of their website’s performance rather than focussing too heavily on SERPs.
Don’t lose your hard earned SEO equity when you restructure your website or move it to a new domain.
This post looks at some ideas to help you make the most of your marketing opportunities by looking for extra ways to take advantage of good news stories.
Content marketing is a great investment in the future of your site. Here we look at some great content ideas that can work for any business.
Here at Boom we’re fed up of reading lists telling us to follow Rand Fishkin, Aaron Wall and Danny Sullivan. Yes, those guys are great, but so are lots of others. So instead, we’ve compiled our list of top internet marketing tweeters that you should follow…
Although it looks increasingly important in terms of search engine ranking points, social media is all about connecting with individuals and not about second guessing what the Google algorithm wants to see.
What is the distinction between good and bad web copy? We look at ways of providing great engaging content for your customers that will also signpost your website to the search engines.
SEO and PPC: great traffic drivers, but which should your business use? Boom discusses the pros and cons of the two online marketing techniques so you can make the best decision for your business.
Struggling to get your Facebook fans talking? Our four top tips for encouraging interaction should help.