online marketing

SEO Reporting

We look at how the latest developments with the Google API could be a catalyst in encouraging people to have a more holistic view of their website’s performance rather than focussing too heavily on SERPs.

The Alternative Top 12 Internet Marketing Tweeters

Here at Boom we’re fed up of reading lists telling us to follow Rand Fishkin, Aaron Wall and Danny Sullivan. Yes, those guys are great, but so are lots of others. So instead, we’ve compiled our list of top internet marketing tweeters that you should follow…

Social Media Writing Tips

Although it looks increasingly important in terms of search engine ranking points, social media is all about connecting with individuals and not about second guessing what the Google algorithm wants to see.

Writing for the Web

What is the distinction between good and bad web copy? We look at ways of providing great engaging content for your customers that will also signpost your website to the search engines.