Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you have been searching for some very odd things indeed…
Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers.
On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move.
Need to know what ad extensions are and how to use them to win at AdWords? Katie’s got your back with a beginner’s guide and a ton of reading material to help you go from noob to pro in no time at all.
Moving into PPC can be a little daunting for beginners; Amy uses her experiences from her first few months of working on the Pay Per Click side of things to give you some tips on how to make the learning process a bit easier!
Missed the first ever Biddable World PPC Conference? Don’t worry, Katie’s got your back with her epic round-up of the event…
PLAs launched in the UK in 2013, since then text ads have seen costs rise and positions plummet. We review the situation and explore what PPC managers can do to help their text ads succeed.
Catch up with what the PPC team at Boom Online Marketing have been reading over the past month covering everything from AdWords to Bing…
New to AdWords? Struggling to understand account structure? Ben tells you what you need to know to run a successful PPC account.
Google has just announced a major change to AdWords – Katie gives us the low down on what’s happening (with help from her #ppcchat friends).
Starting in February 2013, Google Shopping in the UK will move to being a paid platform. Katie gives advice on what you need to do to get ready for the change.