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Weird Search Queries: If the Best of the Worst Were Real Display Ads

Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you have been searching for some very odd things indeed…

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Google Shopping Ads on Gmail: What We Know So Far

Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers. 

On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move. 

A Beginners Guide to Learning PPC: Nine Tips

Moving into PPC can be a little daunting for beginners; Amy uses her experiences from her first few months of working on the Pay Per Click side of things to give you some tips on how to make the learning process a bit easier!

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Understanding Keywords In PPC

  • Amy Hunt 

Are negative keywords getting you down and match types leaving you confused? Look no further! Ben answers your PPC keyword questions.

Writing PPC Ads

There’s a lot to get your head around when writing a PPC ad. Ben discusses the aspects that go into writing a good advert.

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