Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you have been searching for some very odd things indeed…
Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers.
On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move.
Need to know what ad extensions are and how to use them to win at AdWords? Katie’s got your back with a beginner’s guide and a ton of reading material to help you go from noob to pro in no time at all.
Moving into PPC can be a little daunting for beginners; Amy uses her experiences from her first few months of working on the Pay Per Click side of things to give you some tips on how to make the learning process a bit easier!
Missed the first ever Biddable World PPC Conference? Don’t worry, Katie’s got your back with her epic round-up of the event…
Are negative keywords getting you down and match types leaving you confused? Look no further! Ben answers your PPC keyword questions.
Starting in February 2013, Google Shopping in the UK will move to being a paid platform. Katie gives advice on what you need to do to get ready for the change.
There’s a lot to get your head around when writing a PPC ad. Ben discusses the aspects that go into writing a good advert.
Do you want a better ROI on your advertising? Use negative keyword lists. We’ve got 300+ keywords to get you started & we show you how to quickly add them to multiple AdWords campaigns.
PPC is full of different terminology that can be tricky to get your head around, Ben explains what those metrics mean & why they matter for measuring your success.