Content marketing is a hugely important part of any brand’s marketing strategy. The right digital content ideas can help demonstrate your brand’s expertise and give… Read More »How to Plan & Develop Content Ideas for Outreach Success
Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.
We have made no secret of our love for Sistrix, we use it daily across the SEO team. As with any other tool, there are always new little sections that you haven’t discovered or used before. When you spend time playing around with a tool you come up with new ways to use what you have and apply it to your work.
Content doesn’t spread itself, links don’t build themselves – you need to give them a push. If you are pushing in the right direction to the right people with the right message you are much more likely to be successful.
I’ve always thought that being good at outreach was not necessarily something you could teach. Sure, you can point people in the right direction; you can give them the materials that will help them become better at it. But can you actually teach outreach success?
How does music and DJing relate to writing for SEO? Well, I’ll tell you how by comparing some key principles I’ve learned about DJing over the years that can also apply to SEO. A weird concept I know, but hear me out.
Ever wished you could just play video games all day long? Well, if you squint hard enough SEO starts to look a lot like playing Nintendo…
Venturing into the world of video marketing? You’ll need to know how analytics works in Youtube – find out the basics from Ben here.
What makes a great meet the team page? It’s one that shows of the talents, achievements and the personality of your staff. The best team pages are creative, fun and help potential customers engage with your staff.
Top 10 Meet The Team Pages Featured In This Post
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I’m not going to say ‘keywords don’t matter anymore’. They do. Keywords are what people use to search the web and until people stop searching… Read More »How Ignoring Your Rankings Can Help Your SEO