If you read my last post about my second day at Brighton SEO, you may have noticed my subtle hint that I’d meet a few… Read More »Brighton SEO 2022 Highlights: Day Three
Black Friday is one of the most important days in the retail calendar for a lot of businesses, if not the most essential. It is… Read More »Black Friday Marketing: How to Do It Better in 2022
Content marketing is a hugely important part of any brand’s marketing strategy. The right digital content ideas and outreach marketing company can really help demonstrate… Read More »How to Plan & Develop Content Ideas for Outreach Success
Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.
We have made no secret of our love for Sistrix, we use it daily across the SEO team. As with any other tool, there are always new little sections that you haven’t discovered or used before. When you spend time playing around with a tool you come up with new ways to use what you have and apply it to your work.
Content doesn’t spread itself, links don’t build themselves – you need to give them a push. If you are pushing in the right direction to the right people with the right message you are much more likely to be successful.
I’ve always thought that being good at outreach was not necessarily something you could teach. Sure, you can point people in the right direction; you can give them the materials that will help them become better at it. But can you actually teach outreach success?
How does music and DJing relate to writing for SEO? Well, I’ll tell you how by comparing some key principles I’ve learned about DJing over the years that can also apply to SEO. A weird concept I know, but hear me out.
Ever wished you could just play video games all day long? Well, if you squint hard enough SEO starts to look a lot like playing Nintendo…