SEO

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6 Free Tools to Improve SEO Copywriting for Google’s Natural Language Processing

Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.

Maginfier Search Visibility

6 Super Useful Sistrix Features for Tracking Search Visibility

We have made no secret of our love for Sistrix, we use it daily across the SEO team. As with any other tool, there are always new little sections that you haven’t discovered or used before. When you spend time playing around with a tool you come up with new ways to use what you have and apply it to your work.

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Applying Strategic Business Thinking To Outreach

Content doesn’t spread itself, links don’t build themselves – you need to give them a push. If you are pushing in the right direction to the right people with the right message you are much more likely to be successful.

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How to Set Yourself Up For Outreach Success

I’ve always thought that being good at outreach was not necessarily something you could teach. Sure, you can point people in the right direction; you can give them the materials that will help them become better at it. But can you actually teach outreach success?