If there’s one thing I love about the digital marketing industry and the people within it, it’s the willingness to share knowledge. Not to be… Read More »9 Digital Marketing Podcasts That Are Definitely Worth a Listen
Lets face it, the last few years have been an absolute whirlwind for everybody across the UK and the world. We’ve battled our way through… Read More »How Will The Cost of Living Crisis Affect Your Marketing Strategy?
Writing content in an SEO-friendly way is fascinating. There’s often a misconception that we’re writing for robots. We’re not. Well, we are a bit. It’s… Read More »SEO Content Writing Tips: What Can Orwell Teach Us?
If you’ve met me, you probably wouldn’t be shocked to know I read 1984 as a teenager. You’ll be even less shocked to know I… Read More »Orwellian SEO: The Evolution of Understanding Customers
If you read my last post about my second day at Brighton SEO, you may have noticed my subtle hint that I’d meet a few… Read More »Brighton SEO 2022 Highlights: Day Three
I started the day by taking part in Brighton SEO’s beach clean. I’ve loved the ocean since I was a child. In fact, until I… Read More »Brighton SEO 2022 Highlights: Day Two
Black Friday is one of the most important days in the retail calendar for a lot of businesses, if not the most essential. It is… Read More »Black Friday Marketing: How to Do It Better in 2022
Content marketing is a hugely important part of any brand’s marketing strategy. The right digital content ideas and outreach marketing company can really help demonstrate… Read More »How to Plan & Develop Content Ideas for Outreach Success
Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.
We have made no secret of our love for Sistrix, we use it daily across the SEO team. As with any other tool, there are always new little sections that you haven’t discovered or used before. When you spend time playing around with a tool you come up with new ways to use what you have and apply it to your work.
