Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you have been searching for some very odd things indeed…
Need to know what ad extensions are and how to use them to win at AdWords? Katie’s got your back with a beginner’s guide and a ton of reading material to help you go from noob to pro in no time at all.
Are negative keywords getting you down and match types leaving you confused? Look no further! Ben answers your PPC keyword questions.
Starting in February 2013, Google Shopping in the UK will move to being a paid platform. Katie gives advice on what you need to do to get ready for the change.
There’s a lot to get your head around when writing a PPC ad. Ben discusses the aspects that go into writing a good advert.
Do you want a better ROI on your advertising? Use negative keyword lists. We’ve got 300+ keywords to get you started & we show you how to quickly add them to multiple AdWords campaigns.
PPC is full of different terminology that can be tricky to get your head around, Ben explains what those metrics mean & why they matter for measuring your success.
Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.
Google’s Search Network is clouded in mystery – discover how to harness Google Analytics to find out exactly where your ads appear so you can improve the performance of your PPC account.
SEO and PPC: great traffic drivers, but which should your business use? Boom discusses the pros and cons of the two online marketing techniques so you can make the best decision for your business.
