Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you have been searching for some very odd things indeed…
pay per click
Need to know what ad extensions are and how to use them to win at AdWords? Katie’s got your back with a beginner’s guide and a ton of reading material to help you go from noob to pro in no time at all.
PLAs launched in the UK in 2013, since then text ads have seen costs rise and positions plummet. We review the situation and explore what PPC managers can do to help their text ads succeed.
New to AdWords? Struggling to understand account structure? Ben tells you what you need to know to run a successful PPC account.
Google has just announced a major change to AdWords – Katie gives us the low down on what’s happening (with help from her #ppcchat friends).
Starting in February 2013, Google Shopping in the UK will move to being a paid platform. Katie gives advice on what you need to do to get ready for the change.
There’s a lot to get your head around when writing a PPC ad. Ben discusses the aspects that go into writing a good advert.
PPC is full of different terminology that can be tricky to get your head around, Ben explains what those metrics mean & why they matter for measuring your success.
After her last rant-filled post at Google AdWords, Katie attempts to restore the balance with an overview of 3 of the best new ad innovations from the big G.
Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.