pay per click

Weird Search Queries: If the Best of the Worst Were Real Display Ads

Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you have been searching for some very odd things indeed…

Managing Text Ads in a Post-PLA Landscape

PLAs launched in the UK in 2013, since then text ads have seen costs rise and positions plummet. We review the situation and explore what PPC managers can do to help their text ads succeed.

Writing PPC Ads

There’s a lot to get your head around when writing a PPC ad. Ben discusses the aspects that go into writing a good advert.

When AdWords Innovations Work

After her last rant-filled post at Google AdWords, Katie attempts to restore the balance with an overview of 3 of the best new ad innovations from the big G.

Google AdWords, We Need to Talk

Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.