An essential part of your digital marketing strategy.
We manage many social media channels for our clients across different networks and industries. Through experience, we know what works and what doesn’t when it comes to social media marketing.
From talking to you and finding out your business goals, we’ll be able to advise you on what channels will best suit your brand and the social platforms where you’re going to get the best results.
As a digital marketing agency with expertise in a wide variety of areas including search engine optimisation and content marketing, we can make sure that social media is fully integrated with the rest of your marketing strategy.
Social Media Management
Social media marketing isn’t a one-way channel, and good social media management means developing and maintaining strong relationships with your customers.
We can work with you to create a tone of voice that will resonate with your brand and audience. Enabling two-way conversations that have value and offer insight into how your customers feel about you and your business. Effective community management can help foster brand advocacy, a key benefit of social media marketing.
Timely and engaging content is essential to social media success. Through research and speaking with our customers we have produced this on a regular basis. We will work with you to plan & create your social media marketing content strategically to line up with the dates and periods most important to your business.
Paid Social Media Advertising
Networks such as Facebook and Instagram give businesses a unique opportunity to reach their audiences through social media advertising. We can work with you to create a paid strategy that will generate the results you need – whether it’s brand awareness, website traffic or lead creation.
With an estimated 42 million social media users in the UK, paid social ads and promoted content provide the ideal opportunity to increase your brand’s visibility and reach potential customers. What makes paid advertising in social media marketing so effective, is the highly targeted results that can be achieved. Targets such as user demographics, interests and life stages, along with your own email lists & website visitors.
This means we can produce highly relevant & engaging ads tailored to business objectives that will make the most of your paid social budget and hit your KPIs.
Social Media Audits
A social media audit is a detailed evaluation of a business’s social media marketing strategy, including profiles, organic & paid social activity. A social media audit from Boom will help you determine what channels are helping you reach your business goals, what networks might have the potential for growth, and any profiles that aren’t currently aligned to your marketing plan and could be made better.
Full Service Audit
Our approach to a social media audit will be defined by a discussion of your requirements. It will typically involve identifying & analysing existing profiles, an assessment of existing & potential audiences, evaluating content strategy as well as competitor analysis. A social media audit from Boom will ensure you are on top of your social media game and provide a solid base for future strategy building.
Social Media Channels We Work With
Our philosophy at Boom is that one size does not fit all and that’s why we create bespoke social media marketing reports that detail the metrics and KPIs that matter most to our clients. We can also integrate social media analytics with other resources such as website statistics to present reports that will give you an insightful overview of your digital marketing activity.
With our knowledge and expertise, we can build a bespoke social media marketing plan that will focus on the social media channels that give the best return on your digital marketing efforts.
With 2.5 billion active users worldwide, Facebook is still the daddy when it comes to social media. Its huge reach and audience targeting capabilities make it ideal for the majority of businesses when it comes to raising awareness, audience engagement and getting the most out of your ad spend.
Instagram can generate fantastic engagement without ad spend through creative visual content. It has a UK audience of 23.82 million, with 32.3% of those users between 25 and 34 years of age – a key demographic for many businesses.
Known as Facebook for business, LinkedIn is a great place for B2B companies to plug their services and reaching professional audiences. Despite having a reputation for being boring, LinkedIn is a network where you can showcase your brand’s personality and attractiveness to key audiences and quickly stand out from the crowd.
Twitter is a brilliant platform to share updates and engage in conversations with your customers. Twitter audiences spend 26% more time looking at ads than other networks and with a variety of targeting options available including interests & demographics, it’s likely you can reach the audience you want to.
Pinterest is still flying relatively low under the radar when it comes to social media networks. But with a global audience of 335 million, it’s one that should definitely be considered in terms of the opportunities it presents for eCommerce businesses.
YouTube has 2 billion users that between them watch 1 billion hours of video a day. YouTube is great for sharing content with your audience and using paid activity to raise awareness of your brand.