What is Content Marketing?
Content Marketing is the creation of valuable, relevant and engaging content for your website – which helps boost your digital strategy in the process.
Content marketing campaigns can include landing pages, blog articles, infographics, videos, how-to guides and a lot more. The purpose of content is to attract regular traffic to your site, allowing you to engage with the right customers whilst increasing your online visibility, brand recognition and ultimately your sales.
Content marketing agencies will help you to create assets that can be shared via digital marketing channels like social media marketing, email marketing or press releases. From graphics that use visual storytelling to quality content based on keyword research, we have the expertise to support your business objectives.
With an effective Content Marketing strategy in place, we’ll ensure the content we create is perfect for your brand, sharing it with the right people and getting the coverage and publicity your site deserves. As they say: “Content is King”.
Our Content Marketing Services
How important is Content Marketing?
There’s a lot of content being created on the internet right now and cutting through that noise can seem impossible. Good content marketing is important because it provides valuable information to your customers; answers their questions, builds trust and increases your visibility in search engines…. a well-informed customer is always more likely to buy.
Drive Sales to Your Website
Recommendations and helpful advice on blog posts help customers make an educated, informed purchase. Position your site as the one that gives the best advice!
Search Engine Optimised
Using a variety of proven SEO techniques and some creative flair plays a huge role in improving the visibility of your website. Good copywriting gets noticed.
Improve Brand Reputation
Article writing is a great way to build trust. Friendly, well written, helpful articles are a great way to build positive relationships. You’re an expert and your audience wants to know that.
Boost Your Backlink Profile
When Content Marketing is done well, it’s the best way to build up your backlink profile in a structured and effective way. Backlinks are a big trust signal for search engines.
Is Content Marketing worth it?
Yes! Content doesn’t have to cost the earth to be effective and we’re able to create content to suit any budget. The return on investment from Content Marketing regularly outstrips more traditional SEO or advertising techniques.
There’s no better way to improve your backlink profile and build trust with search engines – so long as you stick to the mantra of keeping it relevant, valuable and engaging.
Our content strategy is often paired with Digital PR, SEO or PPC techniques. Meaning optimised landing pages convert and rank, and engaging creative content is distributed to and shared by, the right websites, journalists and influencers.
What are the different types of content?
There are hundreds of different types of content options available, and whilst not all of them will be appropriate for your brand or website, you should try to avoid limiting your site to just one type. Explore all of the possibilities…
Articles
Well written, informative articles that answer the questions your customers are looking for
e.g. How to Recycle Old Windows
Infographics & Video
Engaging visual content, built for sharing, that attracts publicity and drives traffic to your site e.g. The UK’s Favourite Biscuit: Revealed
…and More
Recipes, how-to guides, case studies, testimonials, e-books, templates, free tools, interactive pieces, animation – you name it!
Why Choose Boom Online as Your Content Marketing Agency?
In short, we deliver. We’re a digital agency based in the midlands, with a proven track record. Our clients trust us to increase brand awareness, provide support and great content. We have over 10 years of experience working with a wide range of businesses and brands, often exceeding their expectations.
We’re praised for our creativity, high-quality design work and data-driven approach. What’s more, through our wider design and technology agency, we can couple creating content with web development, web design and inbound marketing.
How do we build your content marketing strategy?
As a content marketing agency, we appreciate each client’s needs are different. We’ll create a bespoke, unbeatable strategy based on these three steps:
Investigate
Our content marketing team start by checking out the current state of your content and looking for opportunities. What articles exist, but could be better optimised? Where are your competitors outranking you and how can we make your pages outperform theirs? We also find out what questions your target audience is asking and make sure your site answers them.
Improve
After our research, we implement a series of content techniques that suits your budget and scope. Good copywriting, backed with solid research and engaging visual content is promoted by our outreach team to raise brand awareness and promote your product.
Innovate
A good brand or website should never remain static, and neither should its marketing team. We keep up to date with the latest techniques in the industry and find creative new solutions to keep pushing the capabilities of your site.
We move with, or ahead of the times, ensuring your content is futureproof.
