Crafting a tasty digital experience with creative ideas
The F&B industry is highly competitive but also incredibly lucrative and exciting. Food and drinks help forge relationships, celebrate, comfort and so much more. And when you hire the team at Boom Online as your food and beverage marketing agency, we’ll use our track record of success to comprise a tailored marketing plan that’s data-driven to help you achieve your goals and more.
What Type of Marketing Channels Work Best in the Food and Beverage Industry?
Wouldn’t it be great if it were that easy…?
Where you tell us that you work in X F&B sector and we know that you have to invest in Y and Z digital platforms? It will take X budget and you’ll 100% see results within Y months. Not only is that an inaccurate account of how marketing really works, but we wouldn’t be much of a creative digital marketing agency if we worked off the same cheat sheet for every client.
Instead, we use our previous experiences to recommend some platforms to advertise on based on your goals and ambitions. Here’s a rundown of some of the services available when you hire us as your food & drink digital agency.
PPC
This may be the right option for you if you’re an up and coming company looking for a brand strategy. It can also help you generate a great ROI on your eCommerce products and subscription services.
Paid Social
Paid Social works similarly to PPC but is the place to be if your branding is highly visual and emotive. This can be a great strategy for a variety of F&B sectors including subscription, eCommerce and local brands like restaurants and bars.
Organic Social
If paid social is the method of grabbing someone’s attention, then organic social is where you keep it and continue building relationships and loyalty with your audience. Every company within the food and beverage industry can benefit from a strong organic social presence.
Map Packs
Google is getting very good at keeping local searches on its search engine rather than encouraging a user to click onto a site, so if you’re a brand with a local presence, such as a brick and mortar store, bar or restaurant, then targeting map packs is a great way to encourage someone to engage with your brand without leaving the search engine platform.
Local SEO
If you have multiple brick and mortar premises, be it shops or bars and restaurants, local SEO is a great way to spread the word. This type of strategy targets people who are within close proximity and searching for services like yours, encouraging them to book a visit and more.
eCommerce SEO
If you’re an F&B brand that sells your products online, then eCommerce SEO is an absolute must! From creating a smooth pathway from discovery to purchase to optimising for accessibility, your brand can’t afford not to invest in eCommerce SEO.
Digital PR
Spread the word about your fantastic brand through online media outlets. This is a fantastic option for any brand operating within the food and drinks space. This type of marketing strategy requires creative ideas, and we have those in bucketfuls.
Creative Content
Copywriting, infographics, videos, podcasts, there are so many communication mediums available online and the more we target, the more people will be able to find and engage with your online brand in the way they prefer.
Outreach
Digital outreach is the online version of word of mouth. The aim here is to get as many relevant sites to give a shoutout to your brand as possible. We achieve this through creative content and schmoozing with other online brands.
We’ve been working with Boom Online Marketing for many years, originally for SEO, then we added PPC and more recently they built our new e-commerce website. The results have been superb and the service we get from the whole team is excellent. I would certainly recommend these guys if you want service, transparency, and more importantly great results!
James McCartney
Appliance City
Meet Our Specialist Team
Wayne Barker
Director of Online Marketing
Jon Crannage
Head of SEO
Peter Bingham
Head of Design & Content
Amy Hunt
Head of Outreach & Digital PR
Our Approach to F&B Marketing
Marketing food & drink requires a creative and flexible approach, but here are the steps we go through to get your campaigns running.
Initial get-to-know
you call
Website audit
Goal setting
Strategy creation
Implementation
and reporting
As a food & drink brand agency, we love a tasty campaign.
Here’s some of our creative work…
Our clients have been featured in
Your Questions Answered…
Here are some of the most common questions our sales team are asked by brands operating within the food and drinks market. If you have a burning question that we haven’t answered here, why not get in touch? We’re a friendly bunch.
How big is the food and beverage industry?
According to The Food and Drink Federation (FDF), the food and drink industry accounts for 20% of UK manufacturing and is the largest manufacturing sector country-wide.
In addition to adding £28 billion to the economy, it has grown by 2,3% since 2019 and recorded a turnover of over £105 billion.
The sector employs 430,0000 people throughout the UK and the associated supply chain employs 4.3 million.
One thing’s for sure, there are plenty of slices of the pie to go around and with the amazing brands entering the market, every day is new and exciting.
How do you market to the food industry?
Because the F&B industry is so vast, there isn’t a one-size-fits-all approach to digital marketing. With that said, a great proportion of your digital strategy will likely involve strong, attention-grabbing visuals and a firm understanding of your target audience.
From there, you will need to research where your target audience is spending their time online, be it scouring food blogs, scrolling through Instagram and TikTok or on search engines researching new places to eat or new products to try.
You’ll then decide which platforms will provide the best return without considerable cost before developing a creative digital marketing strategy to start advertising to your audience.
As with most marketing strategies, you’ll need to continuously evolve with your audience and test new tactics and experiments to continue improving results month on month and year on year. A great food & drink marketing agency can help you keep on top of the changing digital landscape.
What sectors make up the food and beverage industry?
The food and beverage industry is one of the largest within the hospitality sector and comprises of:
• Alcoholic and non-alcoholic beverage sales.
• Pubs and wine bars.
• Food sales (from prepackaged food through to takeaways).
• Catering companies.
• Diners, cafes, restaurants, food courts (including hotel restaurants).
• Food and beverage packaging.
• Subscription services (including snacks, drinks, raw ingredients and frozen meals).
• Transport catering (trains and planes etc.).
And much more…
What are some food and beverage marketing goals?
That depends on the sector you work in. For example, if you are a subscription platform like HelloFresh, the marketing goals you may be working towards might include retention and new subscriptions.
However, if you were a bar or restaurant you’d likely be focusing your efforts on taking online bookings or increasing the number of calls to your restaurant (made possible via call tracking).
Finally, if you were an eCommerce food and beverage brand, your targets may be focused on increasing your conversion rate.
