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Call Tracking

Want to find out exactly what callers searched for or what ads they clicked before they came to your site?

What is Call Tracking?

Visitor level call tracking provides full reports on every website visitor who calls your business, including how they found your website (e.g. what keywords they used) and what web pages they looked at before, during and after each phone call.

It is the ultimate call tracking solution, which completely bridges the gap between online and offline sales and enquiries. It allows you to track phone calls just like your current web analytics solution tracks eCommerce sales or contact forms (e.g. Google Analytics Goals).

In fact, it integrates directly with Google Analytics and AdWords so that Goals and sales values are reported according to the keywords and traffic source that generated them. This gives you a holistic view of where your leads and sales are coming from online, even if they arrive over the telephone.

You can choose any type of number (local codes, 08 numbers etc.) and make use of features such as call recording, missed call alerts and caller journey details, showing at what point in their visit to your site callers picked up the phone.

Using a call tracking service such as the one supplied by Boom can be a fantastic tool for informing actions taken as part of Conversion Rate Optimisation. The information call tracking provides, can also help boost Search Engine Optimisation and Pay Per Click efforts too. Call tracking gives you a completely unique insight into how visitors are using your website and the journey they’re taking before, during and after they talk to you. To learn more about how call tracking works, get in touch!

An old-fashioned orange telephone

Ready to track your offline activity?

Detailed Reports

Keyword-level reports on what generated calls.


Integrates directly with Google Analytics & AdWords to report calls as conversions.

On Site

Shows where on your site callers were when they dialled.

All. The. Data

Call data includes call recordings, missed calls and call length.

Time to start tracking those calls?

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