What is SEO auditing?
The purpose of an SEO audit is to thoroughly review every aspect of your website that can affect search engine rankings and organic traffic. Any issues found are then put into a report along with recommendations to address them.
We’re confident that a Boom SEO audit is the most thorough and accurate available out there. Your website’s search engine performance can be affected by a wide range of factors; spanning technical issues, content quality, signals of authority and keyword selection. We’ll give you all the guidance and expertise you need to precisely tackle every one of those factors – helping you to unlock your website’s full potential.
Focus your SEO strategy, don’t waste time and money trying to fix the wrong things!
How does a technical SEO audit work?
Our SEO auditing services are incorporated if you sign up for an SEO retainer, as we believe it’s crucial to assess your website’s performance before tackling keyword research, link building or other SEO services.
Software alone cannot provide a proper SEO audit. Whilst some companies will offer a free SEO audit, these are likely to be machine-generated and lacking in detail. The SEO audit process requires expert human review and investigation to determine which issues are genuinely affecting performance and which are likely to have a negligible effect. We use a wide range of specialist SEO audit tools (costing us over £2000 per month!), but it’s the expert analysis and insight our team applies to the output of the tools that means our technical SEO audits give you the right priorities to focus on.
Once the website audit is complete, our SEO team will share a comprehensive SEO audit report with you and your web developers so that we can work collaboratively to fix issues. We’ll advise on the best approach to improve Search Engine Optimisation efforts and answer any questions you have.
What’s included in an SEO audit?
Our website SEO audit services are extremely thorough. We believe a technical website audit should, as a minimum, include analysis of the following:
As an experienced SEO audit company, we believe the best way to present this information is with a collaborative cloud platform such as Trello. A 50-page SEO audit report that is hard to navigate might seem overwhelming and difficult to act on. That’s why all our SEO audits are delivered in a collaborative format, providing an efficient way to manage comments and discussions on specific issues, attach images, documents & links and group items together under different headings.
Post-audit, we’re always available by video, phone or email to discuss the findings and answer your questions. If you need further SEO consultancy, such as migrating your website to a new platform or change of domain, we’re more than happy to help.
How long does an SEO site audit take?
An SEO audit typically takes between five and ten hours. Larger and more complex sites, or those where there are multiple domains or languages, can take longer. Our normal timescale for delivering an audit is one to two weeks, subject to the current workload and the size of the audit required.
What are the most common issues found in an SEO audit?
The most common technical SEO issues we find are with canonicalisation. Usually, this relates to pagination or faceted navigation (such as filter options on an eCommerce website category page). These tend to arise from query parameters in URLs (anything with a “?” in the URL), where the canonical tag either tells search engines to ignore a unique page (such as making page 2 in a sequence canonical to page 1), or makes every URL canonical to itself even when they are almost identical.
Broken Links. Blocked Resources
Other common technical SEO issues found in audits include broken links, blocked resources (such as preventing search engines loading a stylesheet) and redirected internal links. These can all stop search engine crawlers from accessing important pages of your site. It is also very common to find that Google Core Web Vitals and site speed could be improved.
On the content marketing side of things, almost every website we audit could benefit from additional content on some pages, and from adding more pages of useful information where possible. It’s also surprising to find how many websites haven’t optimised the basics, such as title tags and meta descriptions.
Poor Link Profile
Inevitably, it’s very rare to find a website that couldn’t benefit from further link building and this is almost always a comment we make in audits. Importantly, we also check the existing link profile and anchor text for any signs of “spammy” activity, such as more than the odd link with keyword anchor text or a footprint of paid-for links.
Why choose Boom Online’s SEO audit service?
We’re digital marketing experts with a whole host of expertise. It takes in-depth knowledge to complete website audits and apply the findings to your overall strategy, but we’ve done this successfully so many times over. Our professional SEO audit services will help to make sure your SEO efforts really pay off.
You can choose to book our website audit service as a stand-alone service. But if you sign up for an SEO contract with us, we’ll always carry out a technical audit to kick things off. There’s no point in letting technical aspects hold your performance back. Let us help you achieve the SEO success you’ve always dreamed of!