What is SEO auditing?
The purpose of an SEO audit is to thoroughly review every aspect of your website that can affect search engine rankings and organic traffic. Any issues found are then put into a report along with recommendations to address them.
We’re confident that a Boom SEO audit is the most thorough and accurate available out there. Your website’s search engine performance can be affected by a wide range of factors; spanning technical issues, content quality, signals of authority and keyword selection. We’ll give you all the guidance and expertise you need to precisely tackle every one of those factors – helping you to unlock your website’s full potential.
Don’t waste time and money trying to fix the wrong things!
How does an SEO audit work?
Software alone cannot provide a proper SEO audit. It requires expert human review and investigation to determine which issues are genuinely affecting performance and which are likely to have a negligible effect. We use a wide range of specialist SEO tools during an audit (costing us over £2000 per month!), but it’s the expert analysis and insight our team applies to the output of the tools that means our audits give you the right priorities to focus on.
Once the audit is complete, we’ll share it with you and your web developers so that we can work collaboratively to fix issues. We’ll advise on the best approach to improve Search Engine Optimisation efforts and answer any questions you have.
What’s included in an SEO audit?
An SEO audit should, as a minimum, include analysis of the following:
We believe the best way to present this information is with a collaborative cloud platform such as Trello, rather than a 50-page document that is hard to navigate and might seem overwhelming. All of our SEO audits are delivered in a collaborative format, providing an efficient way to manage comments and discussions on specific issues, attach images, documents & links and group items together under different headings.
Post-audit, we’re always available by video, phone or email to discuss the findings and answer your questions. If you need further SEO consultancy, such as migrating your website to a new platform or change of domain, we’re more than happy to help.
How long does an SEO audit take?
An SEO audit typically takes between five and ten hours. Larger and more complex sites, or those where there are multiple domains or languages, can take longer. Our normal timescale for delivering an audit is one to two weeks, subject to current workload and the size of the audit required.
What are the most common issues found in an SEO audit?
The most common technical SEO issues we find are with canonicalisation. Usually, this relates to pagination or faceted navigation (such as filter options on an eCommerce website category page). These tend to arise from query parameters in URLs (anything with a “?” in the URL), where the canonical tag either tells search engines to ignore a unique page (such as making page 2 in a sequence canonical to page 1), or makes every URL canonical to itself even when they are almost identical.
Broken Links. Blocked Resources
Other common technical SEO issues found in audits include broken links, blocked resources (such as preventing search engines loading a stylesheet) and redirected internal links. It is also very common to find that Google Core Web Vitals and page load speed could be improved.
On the content marketing side of things, almost every website we audit could benefit from additional content on some pages, and from adding more pages of useful information where possible. It’s also surprising to find how many websites haven’t optimised the basics, such as title tags and meta descriptions.
Poor Link Profile
Inevitably, it’s very rare to find a website that couldn’t benefit from further link building and this is almost always a comment we make in audits. Importantly, we also check the existing link profile and anchor text for any signs of “spammy” activity, such as more than the odd link with keyword anchor text or a footprint of paid-for links.