What is Technical SEO?
Technical SEO (Search Engine Optimisation) is focused on improving the technical aspects of your website to increase visibility in search engines.
Making your website easy for search engine spiders to crawl, faster to load and mobile-friendly is essential for ranking highly in search engines such as Google.
As a technical SEO agency specialising in eCommerce and home retail, we’ll work with you to build and implement a strategy that will identify and fix any technical issues affecting your website – improving performance and ultimately the ROI of your online business. We can offer technical SEO consultancy or get involved in the nitty-gritty, it’s up to you!
Why is technical SEO important to my business?
Technical SEO is important because search engines want to present their users with the most appropriate and credible results for their queries.
Google decides this by assessing a number of elements on your website. Elements such as loading speed, how secure it is, usability and how well a search engine can understand what your website is about are all big contributing factors.
However, all of these can be negatively impacted by technical issues such as poor coding, duplicate content, poor structure and broken links. An expert technical SEO consultant will help you find out how search engine-friendly your website is.
How We Improve Your Website
After we’ve spoken to you about the potential website issues your business might have, our technical SEO specialists will thoroughly audit your website to find out where problems are and work with you to prioritise and fix them – using years of SEO know-how and a large range of industry-proven SEO tools. Using data from Google Search Console, Screaming Frog, Sitebulb and more, we’ll assess any issues with your web pages from an SEO perspective.
We’ll present you with a detailed report and action plan. Our technical SEO team can then either implement this for you, or we can work with your web developer to make the necessary improvements.
Over the years, we’ve worked on hundreds of home retail and eCommerce websites using a number of different CMS platforms, so we are experts in identifying a number of common issues and problems. These can include:
Technical SEO Services
At Boom Online, we know that every eCommerce business is unique, so all of the technical services we offer are completely bespoke. We’re happy to work with you on a monthly or one-off basis and we can either carry out the required fixes, or we can work with your own developers & SEO staff to get the job done.
Technical SEO Audit
We’ll run a full SEO audit on your website to identify issues and provide solutions that will help your website rank better, increase traffic and achieve your business goals. We believe a collaborative approach is best; using tools such as Trello allows everyone involved to pick up on any changes in real-time. Our technical SEO audits are thorough and actionable, so you can improve organic search performance and connect with the right customers
Google Penalty Recovery Services
If your website has been hit with a manual or algorithmic penalty by Google and has lost search ranking, we can carry out an extensive link audit to identify those that need removing to help the recovery of your website. We can also offer backlink building services to increase search engine visibility once your backlink profile is clean.
Page Speed Optimisation
Site speed is crucial for search and usability. It’s important that things move fast and seamlessly. Slow load times will not only affect your page rankings but also dissuade customers from sticking around and buying your products.
We can speed up the performance of your website by employing SEO tactics such as:
Site Architecture
Good website structure is essential to both your SEO performance and user experience. Customers should be able to get to any page on your site in no more than three clicks.
If you are looking to plan a new website, review an existing one, or carry out a necessary restructure, we will work with you on your website’s information architecture. Let us help deliver the optimal website architecture for your business.
Technical SEO Strategy
A technical SEO strategy provides the perfect foundation for your website to be effectively optimised for search visibility, usability and overall performance. The creation of a thorough strategy will usually follow a technical SEO Audit and keyword research to make full use of the information discovered.
We will provide you with a strategy that fully enhances how search engine spiders crawl and index your website, and ensures that your website is optimised to meet and even exceed your online goals. We’ll also support any future website migrations and changes.
International SEO
International search engine optimisation is key for your business if you trade in different countries or sell to customers of multiple nationalities. Boom can help you negotiate the highly technical discipline of international SEO to make sure your target customers understand your offer and find your brand in relevant search engines.
Technical SEO Training
With years of experience delivering SEO training to local businesses, in-house digital marketing teams and agencies, we’re ideally placed to offer you expert training and guidance. Either in person or online, we can improve your team’s technical SEO skills and knowledge.
Structured Data
Structured data follows a standardised format and is code that is used to identify various elements of a website and make them easier for search engines to understand. For an eCommerce site, this is vital, as such sites have a wealth of products, reviews and supporting content. We’ll help you mark up products, reviews, business info and video content, which can get you rewarded with “rich snippets” in the search results and, potentially, an improved clickthrough rate. You can also mark up price info, offers, stock status, descriptions, images and more.
Amazing Results for Amazing Clients
See how our team of home retail SEO experts has transformed our clients’ rankings, traffic and revenue, leading them on a journey of digital marketing success.
