Technical SEO

Ensure your website is fast, indexable, relevant and optimised for success from the ground up.

What is technical SEO?

Technical SEO (Search Engine Optimisation) is focused on improving the technical aspects of your website to increase visibility in search engines.

Making your website easy to crawl, faster to load and mobile friendly is essential for ranking highly in search engines such as Google.

We’ll work with you to build and implement a strategy that will identify and fix any technical issues affecting your website – improving performance and ultimately the ROI of your online business.

A laptop screen showing a hamster in a wheel

Why is technical SEO important to my business?

Technical SEO is important because search engines want to present their users with the most appropriate and credible results for their query.

Google decides this by assessing a number of elements on your website. Elements such as loading speed, how secure it is, usability and how well a search engine can understand what your website is about are all big contributing factors. All of these factors can be negatively impacted by technical issues such as poor coding, duplicate content, poor structure and broken links.

How We Improve the Technical SEO of Your Website

After we’ve spoken to you about the potential website issues your business might have, our SEO experts will thoroughly audit your website to find out where problems are and work with you to prioritise and fix them – using years of technical SEO knowhow and a large range of industry-proven SEO tools. 

We’ll present you with a detailed report and action plan which our technical SEO team can either implement for you, or we can work with your web developer to implement the required improvements.

Over the years, we’ve worked on hundreds of websites using a number of different CMS platforms, so we are experts in identifying a number of common issues and problems. These can include:

  • Slow page loading times
  • Pages not being indexable
  • Sitemaps and robots files not being correctly configured
  • Duplicate content
  • Server configuration issues
  • The website not being mobile-friendly

Is your website in need of a technical SEO tidy up?

Technical SEO Services

At Boom Online, we know that every business is unique so all of the technical services we offer are completely bespoke. We’re happy to work with you on a monthly or one-off basis and we can either carry out the required fixes, or we can work with your developers & SEO staff to get the job done.     

Technical SEO Site Audit

We’ll run a full technical SEO audit on your website to identify issues and provide solutions that will help your website rank better, increase traffic and achieve your business goals. We believe a more collaborative approach is best, using tools such as Trello allows everyone involved to pick up on any changes in real time.

Google Penalty Recovery Services

If your website has been hit with a manual or algorithmic penalty by Google and has lost search ranking, we can carry out an extensive link audit to identify those that need removing to help the recovery of your website. We can also offer backlink building services to increase organic search visibility once your backlink profile is clean.   

Page Speed Optimisation

It’s important that things move fast and seamlessly. Slow load times will not only affect your page rankings but also dissuade customers from sticking around – reducing your website’s performance and sales.

We can speed up the performance of your website by employing technical SEO tactics such as:

  • Website caching 
  • Dedicated hosting 
  • Image compression
  • Minification of code
  • Minimisation of HTTP requests 
GTMetrix performance report for a website

Web Architecture

How your website content and pages are organised and relate to each other is essential to both your SEO performance and user experience. 

If you are looking to plan a new website, review an existing one, or carry out a necessary restructure, we will work with you to deliver the optimal website architecture for your business.  

Technical SEO Strategy

A technical SEO strategy provides the perfect foundation for your website to be effectively optimised for search visibility, usability and overall performance. The creation of a technical SEO strategy will usually follow a technical SEO Audit to make full use of the information that contains.

We will provide you with a strategy that fully enhances the crawling and indexing of your website, and ensures that your website is optimised to meet and even exceed your online goals.

International SEO

International search engine optimisation is key for your business if you trade in different countries or to customers of multiple nationalities. Boom can help you negotiate the highly technical discipline of international SEO to make sure audiences understand your offer and find your brand in relevant search engines.

Technical SEO Training

With years of experience delivering SEO training to local businesses, inhouse digital marketing teams and agencies, we’re ideally placed to offer you expert training and guidance. Either in person or online, we can improve you and your teams technical SEO skills and knowledge.

Ready to dig a little deeper?