What is SEO and how does it work?
SEO (Search Engine Optimisation) is a broad term that covers any work that aims to increase your presence in organic search.
An SEO campaign can include copywriting, keyword research, on-page optimisation, international SEO, technical SEO and content marketing. It covers anything that helps your web page or overall website achieve SEO results. SEO touches on all areas of your online presence and involves many different skill sets.
As an experienced SEO agency, we can help you to make your website easier for search engines to understand. We know how you can answer your industry’s most searched-for questions. We will help you create link-worthy content for your site and get it noticed. All these things contribute to improving your search visibility.
Your data takes the lead.
Analysis is key to understanding how you can win organic traffic. We’ll always start with a thorough analysis of all your data before planning your SEO strategy.
Collaboration is key.
A collaborative approach is what you need to build a mutual understanding and drive your business forward. We’re not just an SEO agency, we’re an extension of your team. We’ll work with you to get the best results.
Our SEO Services
How much does SEO cost?
Effective SEO takes hard work and expertise that do need some investment. Whether you invest in SEO agencies or in house, it’s important to give SEO the attention it deserves.
The size of investment is entirely up to you, but that investment will be cost effective if used properly. Rest assured that we’re used to working smart to get the most out of your budget for long term results.
How long does SEO take to work?
Unlike paid search, SEO is a medium to long term strategy and not a quick fix. To build a credible, authoritative web presence takes between 4 and 6 months to start seeing results.
Does SEO really matter?
Absolutely! Without an understanding of how search engines work and using that knowledge to your advantage, you could be missing out on valuable traffic and revenue. Our experienced team will tailor a plan that is unique to your website. There is no one-size-fits-all solution, we’ll deliver the best results for you.
How do we develop your SEO strategies?
Consultation
We learn about your business, platforms, products and services. You’ll tell us your goals and business objectives.
Research & Audits
What does the search landscape look like in your industry? How could your website perform better in search? Our expert SEO team will do the analysis and seek out the opportunities.
Strategic Planning
How can we make the most of the search opportunities we’ve found for you? What areas of SEO will offer your business the most benefit? Whether you need an international SEO strategy or just want to boost your e-commerce revenue, we can deliver.
Monitoring & Feedback
What’s working and what isn’t? What changes are you making in your business that might provide new opportunities? We keep an open dialogue to make sure we’re always working in the right direction.
Agile Workflow
Need us to change direction? No problem. We’re agile enough to redirect your budget into the areas that matter to you to support your marketing strategy.
Why Choose Boom?
We’re industry experts, published in major SEO publications and recognised for our skills. As well as many years of SEO knowledge and a proven track record, we have access to industry-leading tools to help maximise your SEO campaigns. As a business owner or marketing manager, you can be assured that our passionate team will work alongside you to drive organic growth.
Based in Nottingham, we work with large and small businesses from across the East Midlands and the United Kingdom. We’re a specialist digital marketing agency covering search marketing, social media marketing, conversion rate optimisation and more. We understand how all these channels work together to increase your web traffic and are well equipped to offer strategic advice and quality campaigns. If you’re looking for an SEO company that delivers results, talk to us today.
We can help with:
Creative Content & Link Building
Creative content can raise your profile and attract great quality backlinks. You need organic search expertise and exceptional design to create high-quality content. That’s why our SEO and design departments work as one. as a creative digital marketing agency, it’s at the heart of what we love to do.
Our clients’ successes speak for themselves.
We’re all about championing the underdogs. With a little creativity and digital PR, we’ve proved you don’t have to be a big brand with an infinite budget to land some impressive links.
Website Changes & Launches
It’s easy to get caught up in the excitement of a new website without giving search engine marketing a second thought. But it’s much easier to make sure your new site is SEO-friendly before launch. We’ve supported our clients to safeguard their results. We also lay the foundations for future growth.
With search engine optimization and web development professionals in-house, we speak the right language and have the agility to make changes quickly. We can ease the disruption big website migrations can cause to your business and your bottom line.
Technical Audits
Resolving technical issues can make all the difference to organic visibility and revenue. We’ve helped so many clients identify issues that are hampering search success. We work with you and your web development team to maximise your search performance.
Monthly SEO
A monthly retainer allows us to tackle different aspects of Search Engine Optimisation over time. We get to know our regular clients and build up trusting relationships so we can work well together. We take pride in sharing successes. We tackle the hard times together.
Ad Hoc SEO Work
One-off projects can help you over specific stumbling blocks. Our SEO experts deliver website audits, research projects, optimised content, training and guidance. We’re here to give you what you need to succeed. There’s no obligation to sign up for more.
Your Questions Answered…
What is an SEO agency?
An SEO agency employs individuals who specialise in optimising websites and implementing off-site digital strategies for higher visibility on search engines like Google.
Agencies also target specific audiences and help them navigate a site with the aim of performing specific actions like buying a product.
They will also ensure that a website is as accessible as possible to both users and search bots.
What is an SEO service?
An SEO service is anything that improves your website’s performance in the organic search engine results pages. This covers a myriad of things, but an SEO agency will tailor its approach to meet specific goals set by you. (We’ve covered a list of specific SEO services in a question further down.)
For example, if your aim is to increase the visibility of your brand, the SEO service may revolve around technical fixes, targeted on-page optimisation and digital PR.
Whereas if you’re wanting to increase the number of purchases per month, an agency may implement a Conversion Rate Optimisation (CRO) strategy.
What can I expect from an SEO agency?
A specialist SEO agency will enhance your digital marketing efforts. We’ll help you understand what’s happening in the search engine results pages (SERPS) and how that impacts your business. Professional SEO services help business owners to navigate an ever-changing, fast-paced industry. If you want to improve keyword rankings, SEO companies have the expertise and the specialist tools to help.
Can I do SEO on my own?
Yes, this is known as DIY SEO. SEO is ultimately a process of analysing data, putting together strategies, often based on past experiences that have worked well, and are in line with Google’s Guidelines and best practices, analysing the results and updating your strategies accordingly.
One of the reasons SEO agencies are such a popular choice is that there are multiple people involved with highly developed digital skills and experience all working together. SEO is complex, fast-moving and time-consuming. Those working on SEO full-time are better equipped to make sound strategic decisions and usnderstand where to spend time to get the best results.
What types of SEO services are there?
SEO services include:
SEO Audits and Consultancy – An experienced SEO professional will review your website and produce an audit, which will highlight challenges to overcome as well as potential short and long-term strategies in line with your business goals and KPIs.
Google Analytics – This is a tool provided by Google that offers incredible insights into how users are navigating your website. Our SEO strategists can use this to spot issues preventing people from investing as well as opportunities that will drive further investment by users.
Technical SEO – This includes fixing any visibility issues that may prevent Google or other search engines from showing your website when a relevant search is made. We’ve use this approach to find more qualified traffic and convert them to leads or paying customers.
Local SEO – This targets audiences in close proximity to either your brick-and-mortar store or your service that is only available in certain areas.
International SEO – Alternatively, if you sell products or services overseas, an International SEO Strategy will ensure your reach the right people, using the correct language and, by resolving pain points, encourage them to invest in your brand.
On-Page Optimisation – This targets a particular webpage, helping it show in search results for certain search terms. The design and structure of the page will aim to encourage a user to take specific next steps (such as making a purchase or completing a contact form, for example).
Search Term Research – Also known as Keyword Research. This should be performed periodically to ensure you’re using the same terminology as your target audience and are positioning your website for success. It also feeds into a highly effective Content Marketing Strategy.
eCommerce SEO – If you sell products online, eCommerce SEO will be a high focus in your tailored digital strategy. From image and product optimisation to top-level navigation planning and internal linking, eCommerce SEO helps people find your site and encourages them to buy your products.
Digital PR – This approach helps to get the word out about your brand on relevant, well-known websites. For example, amongst many others we’ve secured links from Apartment Therapy and Country Living for brands that operate within the home sector. We’ve also gained links to our client websites from The Telegraph, The Guardian and The Independent to drive even more traffic to their sites.
Content Marketing – Content Marketing is often the focal point of an SEO strategy, perfect for service and eCommerce websites alike. It covers digital PR, creative content and on-site copywriting to engage site visitors and encourage them towards a specific action through education, inspiration, CRO and more.
If you’re unsure which service is right for you, please get in touch for no-obligation advice from our experienced sales team.
