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Search Engine Optimisation for Home Retailers

Improve your organic traffic with data, methodology and a large helping of creativity from our specialist home living SEO agency.

The Drum Recommended
  • Premier Partner
  • eCommerce Specialist

Your data takes the lead.

Analysis is vital to understanding how you can win organic traffic. We’ll always start with a thorough analysis of all your data, your business objectives and your website before planning your SEO strategy. 

Collaboration is key.

A collaborative approach is what you need to build a mutual understanding and drive your business forward. We’re not just an SEO agency, we’re an extension of your team. We’ll work with you to get the best results.

Ready to improve your organic website traffic?

What Is SEO and How Does It Work?

SEO (Search Engine Optimisation) is a broad term that covers any work that aims to increase your presence in organic search.

An SEO campaign can include copywriting, keyword research, on-page optimisation, international SEO, technical SEO and content marketing. It covers anything that helps your web page or overall website achieve SEO results. SEO touches on all areas of your online presence and involves many different skill sets.

As an experienced SEO agency specialising in the home retail sector, we can help you to make your website easier for search engines to understand. We know how you can answer your customers’ most searched-for questions. We will help you create link-worthy content for your site and get it noticed. All these things contribute to improving your search visibility.

What is SEO on mobile

How Do We Develop Your SEO Strategy?


We want to learn all about your business, and the platforms you use. We take the time to truly understand your products and services.

You tell us your goals and business objectives and we’ll help you reach them.

Research & Audits

What does the search landscape look like for your products and customers?  How could your website perform better in search?

Our expert SEO team will do the analysis and seek out the opportunities.

Strategic Planning

How can we make the most of the search opportunities we’ve found for you? What areas of SEO will provide the most benefit?

Whether you need a local SEO strategy or an e-commerce revenue boost, we can deliver.

Monitoring & Feedback

What’s working and what isn’t? What changes are you making in your business that might provide new opportunities?

We keep an open dialogue to make sure we’re always working in the right direction.

Agile Workflow

Need us to change direction? No problem. We’re agile enough to redirect your budget and focus to the areas that matter to you – supporting your marketing strategy smartly and efficiently. 

Home retail website laptop and mobile shwoing a 100% sign and a successful looking chart

Amazing Results for Amazing Clients

See how our team of home retail SEO experts has transformed our clients’ rankings, traffic and revenue, leading them on a journey of digital marketing success.

eCommerce SEO, Technical SEO, Digital PR


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Why Choose Boom?

We’re search industry experts, published in major SEO publications and recognised for our skills. As well as many years of SEO knowledge, we have access to industry-leading tools to help maximise your SEO campaigns. As a business owner or marketing manager, you can be assured that our passionate team will work alongside you to drive organic growth.

We’re also home retail marketing experts, with a proven track record of delivering results for businesses across the homes and gardens industry. Based in Derby, we work with large and small businesses from across the East Midlands and the United Kingdom. 

Our home retail digital marketing campaigns cover search marketing, social media marketing, conversion rate optimisation and more. We bring a unique understanding of how all these channels work together to increase your web traffic and offer strategic advice and quality campaigns. If you’re looking for an SEO company that delivers results, talk to us today.

We can help with:

SEO Audits & Consultancy

Unlock the ranking potential of your website. A comprehensive SEO audit will show you everything your website needs to fly high in search results.

Local SEO

If your business has physical locations, our local SEO services will help you reach out to new customers and stand out in local search.

Technical SEO

We’re a highly experienced technical team that can break down barriers to indexing and conversion, making your website fast, indexable, relevant and fully optimised for success.

Google Analytics

How are your visitors navigating your site? We will work with you to fully understand what’s going on with your website. We’ll look for trends, discover new audiences and set up goals, targets and comparisons.

Keyword Research

What are your customers actually searching for?Encourage improved search engine rankings with keyword-optimised written content. We’ll do the research to help you create a successful strategy and nail on-page SEO.

SEO Training

At Boom, we’re constantly striving to be better and helping others to improve their own SEO skills and knowledge is something we value and take great pride in. 

International SEO 

If you sell products or services overseas, an international SEO strategy will ensure you reach the right people, using the correct language and, by resolving pain points, encourage them to invest in your brand. 

Content Marketing

We use a combination of digital PR, creative content and on-site copywriting to engage site visitors and encourage them towards a specific action through education, inspiration, CRO and more.

eCommerce SEO

From image and product optimisation to top-level navigation planning and internal linking, eCommerce SEO helps people find your site and encourages them to buy your products.

If you’re unsure which service is right for you, please get in touch for no-obligation advice from our experienced sales team.

Creative Content & Link Building

Creative content can raise your profile and attract great-quality backlinks. You need organic search expertise and exceptional design to create high-quality content. That’s why our SEO and design departments work as one. As a creative digital marketing agency, it’s at the heart of what we love to do.

We’re all about championing the underdogs. With a little creativity and digital PR, we’ve proved you don’t have to be a big brand with an infinite budget to land some impressive links. Our home living clients have featured in publications such as Apartment Therapy, Country Living, The Guardian and more…

Creative content marketing
Responsive design of a website shown on a desktop, tablet and mobile screen

Website Changes & Launches

It’s easy to get caught up in the excitement of a new website without giving search engine marketing a second thought. But it’s much easier to make sure your new site is SEO-friendly before launch. We’ve supported our clients to safeguard their results. We also lay the foundations for future growth.

With search engine optimization and web development professionals in-house, we speak the right language and have the agility to make changes quickly. We can ease the disruption big website migrations can cause to your business and your bottom line.

Technical Audits

Resolving technical issues can make all the difference to organic visibility and revenue. We’ve helped so many clients identify issues that are blocking search success – working with you and your team to establish short and long-term strategies and maximise your search performance.

Monthly SEO

A monthly retainer allows us to tackle different aspects of Search Engine Optimisation over time. We get to know our regular clients and build up trusting relationships so we can work well together. We take pride in sharing successes. We tackle the hard times together.

Ad Hoc SEO Work

One-off projects can help you overcome specific stumbling blocks. Our SEO experts deliver website audits, research projects, optimised content, training and guidance. We’re here to give you what you need to succeed. There’s no obligation to sign up for more.

SEO Resources

Your Questions Answered…

What is an SEO service?

An SEO service is anything that improves your website’s performance in the organic search engine results pages. This covers a myriad of things, but an SEO agency will tailor its approach to meet specific goals set by you. (We’ve covered a list of specific SEO services in a question further down.)

For example, if your aim is to increase the visibility of your brand, the SEO services we provide may revolve around technical fixes, targeted on-page optimisation and digital PR. 

Whereas if you want to increase the number of purchases per month, we may focus more on a Conversion Rate Optimisation (CRO) strategy.

What can I expect from an SEO agency?

A specialist SEO agency will enhance your digital marketing efforts. We’ll help you understand what’s happening in the search engine results pages (SERPS) and how that impacts your business. Professional SEO services help business owners to navigate an ever-changing, fast-paced industry. If you want to improve keyword rankings, SEO companies have the expertise and the specialist tools to help.

How much does SEO cost?

Effective SEO takes hard work and expertise that do need some investment. Whether you invest in SEO agencies or in-house, it’s important to give SEO the attention it deserves.

The size of your investment is entirely up to you, but that investment will be cost-effective if used properly. Rest assured that we’re used to working smart to get the most out of your budget for long-term results.

How long does SEO take to work?

Unlike paid search, SEO is a medium to long-term strategy and not a quick fix. To build a credible, authoritative web presence takes between 4 and 6 months to start seeing results.

Does SEO really matter?

Absolutely! Without an understanding of how search engines work and using that knowledge to your advantage, you could be missing out on valuable traffic and revenue. Our experienced team will tailor a plan that is unique to your website. There is no one-size-fits-all solution, we’ll deliver the best results for you.

Time to make yourself at home in the search results!

Get in touch