What is international SEO?
International SEO is the process of making sure your website is visible in search engines across multiple global locations. Search engine results are not the same if you search from different countries. In order to be seen, you need to tailor your approach to your target country.
What’s more, your target audience will behave differently in a specific country. They might search for different things, use different languages or phrases, or even use different search engines. They’re also likely to use different currencies. Additionally, you may sell different products entirely in different countries, so you need to make sure the right products are appearing in the right places.
The purpose of global SEO is to increase search visibility in a particular country and drive more traffic to your online store.
How can I do International SEO for my website?
To attract international visitors, you need to tailor your web pages to suit the international markets you’re interested in. It’s important to consider all aspects of SEO when you’re trying to improve international rankings. From country targeting and website structure to multilingual SEO campaigns, there’s a lot of work to be done if you want to succeed.
An experienced international SEO agency can help you get started or boost your search marketing across the globe. They understand what it takes to improve your search rankings and reach new markets. Our international SEO experts relish the challenges involved in ranking in multiple locations.
International SEO services
Each website is unique, so we’ll tailor your project to suit your needs. However, our global SEO services will usually include the following:
Keyword Research
International keyword research forms the groundwork for any campaign. Whether it’s finding out which keywords are used in a local language or looking for colloquialisms used by your target market, we’ll uncover the relevant keywords and opportunities.
Content & Copywriting
When you’re targeting international markets, your content strategy and copywriting style have to reflect the culture and language of your target country. Our copywriting team can create content to engage and convert your global audiences.
Link acquisition
Attracting the right links from the right locations can give your performance a real boost. Our link building team can acquire powerful links from international sites to give you credibility overseas.
Technical SEO
Creating international pages or even entire international websites is a challenging process. Our technical SEO experts can help you get it right. From domain/subdomain targeting, to implementing hreflang tags, to defining the right url structure, we’re always there to assist.
International SEO strategy & consultancy
Defining a global SEO strategy from the outset is a huge task. We can help with market research, audits, and digging into Google Analytics data to see which markets are the most promising. If you already have a team prepared to do the work required, we can offer consultancy services to help steer you in the right direction. Our international SEO consultants will help to set out a roadmap to global success.
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Your Questions Answered…
Is SEO different in other countries?
Whilst SEO itself isn’t different in other countries, the search engine results pages are. So are your target audiences and the way they behave, the terms they search for, and the currencies they use. Delivery and product information may also be different across different markets (e.g. units used or stock availability). If you want to run successful SEO campaigns in key markets across the globe, you’ll need an understanding of each market.
Your approach to SEO will vary depending on what’s important in the country you’re targeting. You may use different tactics to succeed in the US than in the UK for example. Based on factors like competitor analysis, local search volumes and the behaviour of your international website visitors, you can make strategic decisions about how to approach SEO for any given market.
How much does international SEO cost?
There’s no set cost for international SEO. There are a number of different factors that influence the price you will be quoted for an international SEO service.
We take the guesswork out of finding an international eCommerce SEO agency to provide you with professional service. Our experienced staff will review your needs and produce an individual quote that suits you perfectly. Boom has you covered with quick turnaround times on quality work at honest prices.
