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Shoezone Case Study

Improve Organic Traffic & Ranking Through Link Building, Technical SEO & Optimisation

Discover how Boom helped household brand Shoezone realise its online potential

The Client

Shoezone is a well known budget shoe retailer in the UK with over 330 stores nationwide and over 2,500 employees. It has an average annual turnover of around £156 million, selling approximately 16 million pairs of shoes per year.

Shoes surrounded by sweets
Image Copyright Shoezone

The Challenge

Improve traffic & rankings

Organic traffic had been down, and the site had suffered from low quality link building for an extended period before Boom got involved.

A major issue was a lack of regular, quality inbound link acquisition, alongside several missed on-page optimisation opportunities. The current rankings suggested there was plenty of room to improve and grow traffic, and we were eager to get started.


What We Did

  • We started our partnership with a full technical, content and link audit of the site, followed by keyword research to determine the best keyword targets for the site.
  • We worked with Shoezone to optimise their page content and built a set of information hub pages around their key category pages.
  • We also created long tail content, blog posts and a series of creative campaigns in order to drive traffic and build relevant, high quality links.
Shoezone mobile site

The Results

The Shoezone website on a laptop

Shoezone Logo



  • Improve the backlink profile of the site
  • Drive traffic and boost revenue

Ready to build quality links and drive traffic to your site?

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