Shoezone is a well known budget shoe retailer in the UK with over 330 stores nationwide and over 2,500 employees. It has an average annual turnover of around £156 million, selling approximately 16 million pairs of shoes per year.
Improve traffic & rankings
Organic traffic had been down, and the site had suffered from low quality link building for an extended period before Boom got involved.
A major issue was a lack of regular, quality inbound link acquisition, alongside several missed on-page optimisation opportunities. The current rankings suggested there was plenty of room to improve and grow traffic, and we were eager to get started.
What We Did