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BizzieBodies Case Study

A Fun & Fast Website Build

Initially an SEO client, BizzieBodies hired us to completely rebuild their website. We delivered a fun,
easy to use and fast site – demonstrating the benefits of a clear and concise brief and resulting in one
very happy client.

The Client

BizzieBodies are a company that sell kids’ climbing frames and play equipment. They are the sole UK supplier of Jungle Gym climbing frames and their own brand Cheeky Monkey climbing frames. Established in 2005, they are a family-run business based in Derbyshire.

The Challenge

Make it colourful, fun and easy to use!

The old BizzieBodies website was becoming a problem to manage. Although it had always ranked fairly well in search results, its limits, particularly with regard to SEO, were apparent. It used a custom-built CMS that didn’t allow for easy on-page optimisation, wasn’t easy to update and had a lot of functionality that was essentially redundant.

Cheeky monkey logo

BizzieBodies wanted a new eCommerce website. The brief they gave Boom was that it should be “colourful, fun and easy to use”. But they were also on a budget. To save money, we suggested a flexible approach, in which they suspended work on their SEO for a few months and used the budget to build a new website, which they happily agreed to.

What We Did

Aside from the brief we were given to make the site fast, fun, easy and colourful, BizzieBodies also needed the site to fit in with their existing order processing and provide the ability to export product and sales data.

After working with them to create a custom spec, we did the following:

  • Moved the site over to WordPress and WooCommerce
  • Fully customised WooCommerce to fulfil the client’s specifications
  • Added functionality and data to allow for filtered products, colour switches, finance enquiries, videos and 360° spinning images, among others
  • Introduced a guest checkout as well as optional customer accounts
  • Created a redirect map to ensure that all pages were directed through to the right page on the new site with no loss of SEO benefit
  • Built the site using the new Gutenberg Editor and only used high quality WooCommerce plugins. This meant less work for the web browser to do and less resources to download, resulting in a much faster user experience
  • Delivered a bespoke training session at the BizzieBodies offices to show how to upload content to the new system

BizzieBodies were involved every step of the way, from brief through to uploading content, and the launch was planned at a time to suit their business.

The Results

GTMetrix performance report for a website

The new site went live and immediately began receiving orders. There were no issues on the day of launch and rankings and visibility were not affected. Best of all, the site is one of the fastest sites we’ve ever built, consistently scoring in the high 90s on Google’s Page Speed Insights for both mobile and desktop. With loading times of under 1 second, the site also scores highly on

Now that the new site is live, we continue to work with BizzieBodies on their SEO and Content strategies.

BizzieBodies Logo



  • Ditch the clunky, old CMS
  • Design a fun & colourful website
  • Make it lightning fast!

Ready to future proof your website?

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  • eCommerce Specialist
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