As yet another Google core update rolls out, let’s see what the team have been reading to keep abreast of all the current changes, trends,… Read More »What Boom Have Been Reading November 2023 Edition
It’s been a fair old while since we did a roundup post, but what a month it’s been, eh? We’ve seen the tail-end effects of… Read More »What Boom Have Been Reading October 2023 Edition
Now more than ever, video content is playing a significant role in customer experience, and according to a recent study, 63% of executives agreed that… Read More »5 Easy Ways to Use Video Content to Improve Customer Experience
Social media is a powerful marketing tool. But it can also be costly if you’re unsure when the best time is to use organic versus… Read More »Organic Social vs Paid Social: Which Do I Need?
With over 70,000 Google searches happening every second, amounting to 5.4 billion in a day according to Review 42, that’s a huge amount of people… Read More »A Basic Guide to Website Navigation Optimisation for Better Conversion Rates
Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you have been searching for some very odd things indeed…
Instagram, once the selfie posting social media app has expanded to a multi-billion dollar platform for eCommerce and influencer brands. About 6/10 Instagram users log… Read More »5 Surprising Features and Ideas You Can Use to Market on Instagram
Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers.
On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move.
As consumers, we just accept it, don’t we? ‘£10 Minimum Card Spend’. But why? Well, because the retailer gets charged by the card issuer – about 40p per transaction for a small shop to be more precise. But why? That’s four percent of your tenner! What costs does that cover? Why do they change so much?
The answer, of course, is ‘because they can’. Visa and Mastercard have a 96% market share between them. They don’t even need to conspire together: as long as both of them play it safe and don’t cut their fees, they can go on making obscene profits and the consumers and retailers will just keep on paying.
Generation Z is on the rise. It does sound more like a zombie invasion than anything and to be fair, we may scare the hell out of you. However, if Generation Z hasn’t been included in your marketing strategy, it might be a good time to start.
Generation Z are defined as being born in the mid-90s to the mid-2000s. Being born in 1996, I find myself technically as an elder of this generation and I’m here to tell you about how to engage us, and why you should.