FID vs. INP: The Change Is Here
What is the difference between the two? Why is one being replaced? How will this affect my current strategy? How do I prepare for this… Read More »FID vs. INP: The Change Is Here
user experience
5 Easy Ways to Use Video Content to Improve Customer Experience
Now more than ever, video content is playing a significant role in customer experience, and according to a recent study, 63% of executives agreed that… Read More »5 Easy Ways to Use Video Content to Improve Customer Experience
A Basic Guide to Website Navigation Optimisation for Better Conversion Rates
With over 70,000 Google searches happening every second, amounting to 5.4 billion in a day according to Review 42, that’s a huge amount of people… Read More »A Basic Guide to Website Navigation Optimisation for Better Conversion Rates
Orwellian SEO: The Evolution of Understanding Customers
If you’ve met me, you probably wouldn’t be shocked to know I read 1984 as a teenager. You’ll be even less shocked to know I… Read More »Orwellian SEO: The Evolution of Understanding Customers
UX Optimisation: Humanising Your Website (Case Studies)
In the race to the top of the SERPs, many digital marketers often forget that websites are built for humans, and not just for Google. … Read More »UX Optimisation: Humanising Your Website (Case Studies)
