Peter has over 20 years of design, content and illustration experience, eclectically weaving his ideas and creativity through a mixture of design disciplines, including print, content and web design. Give him some crayons and watch him go!
Standing out from the crowd is crucial in eCommerce marketing, but with so many online shops competing for the same audience, how can your online… Read More »The Power of Niching Down for Your eCommerce Business
Lately, there’s been a lot of talk (and evidence) to suggest that Google’s bias towards larger businesses is somewhat questionable. With every update, it seems… Read More »How Small eCommerce Sites Can Compete with Larger Businesses in Digital Marketing
Speaking with my designer hat firmly on, the principle of “form following function” has been a fundamental cornerstone in my approach since my early days as… Read More »Why “Form Following Function” is Crucial in Content Marketing
Content is king. That’s the phrase. But even the best content will struggle to reign over the digital landscape without a robust technical foundation. Enter… Read More »Technical SEO for Dummies
You can’t move for people mentioning branding design these days. The term gets thrown around a lot as people realise its full potential, but to… Read More »Branding: How to Rebrand for Maximum Impact
With the ongoing threat of recessions, the cost of living crisis and *gesturing broadly at everything*, it’s going to be another challenging year for most… Read More »How (and When) to Remix Old Creative Content
In the race to the top of the SERPs, many digital marketers often forget that websites are built for humans, and not just for Google. … Read More »UX Optimisation: Humanising Your Website (Case Studies)
Let’s kick things off by getting the facts straight: the old “Working from home” no longer exists, we don’t live in normal times and so… Read More »How to Stay Creative While Working from Home
In this article I want to explore some of the reasons why businesses neglect their media libraries as well as providing some tips on how to make the most of your photos and hopefully help get those product pages selling again!
Designing great content (and getting links for it) is getting harder every year – of that there’s no doubt. What websites linked to in 2009 definitely wouldn’t see the same coverage today.
