In the ever changing, magical world of public relations, having the ability to measure digital PR success accurately is crucial, and it’s a lot easier… Read More »11 Ways to Measure Digital PR Campaign Success Beyond Links
Google has announced the deprecation of Universal Analytics (UA), the much-loved and much-used tool that provides website owners with a wealth of information about visitors… Read More »GA4: Why You Should Set Up Google Analytics 4 ASAP
Alex walks you through setting up your GA account including structure, properties and filters.
In part 2 of the Google Analytics Academy re-cap, Alex explains how to create a measurement plan. Expect gifs, and more analytics goodness…
Venturing into the world of video marketing? You’ll need to know how analytics works in Youtube – find out the basics from Ben here.
Want to start paying more attention to social media metrics but can’t decide which ones? Amy talks through four of her favourite and why she recommends you start tracking them now.