Brands are a fascinating phenomenon with values of billions of dollars to retailers but what is the secret behind their power? Alison Parcell finds out…
Research shows customers will literally spend till it hurts, but the pain thresholds can vary strikingly from so called tightwads to big spending spendthrifts. How can we as marketers appeal to these different target markets for the best results?
In 2007 a team of psychologists from top US universities MIT, Carnegie Mellon and Stanford used fMRI technology to study the brain activity of participants… Read More »Overcoming the Psychological Pain of Purchasing with Neuromarketing
Robert Cialdini outlined 6 principles of psychological persuasion in his famous book ‘Influence’. Find out how to use these principles to make your online marketing more successful!