Storytelling attaches to the common ideals of human empathy. We search for ourselves in the stories being told, and strive to connect with the message… Read More »Storytelling in Marketing: The Fundamentals
Generation Z is on the rise. It does sound more like a zombie invasion than anything and to be fair, we may scare the hell out of you. However, if Generation Z hasn’t been included in your marketing strategy, it might be a good time to start.
Generation Z are defined as being born in the mid-90s to the mid-2000s. Being born in 1996, I find myself technically as an elder of this generation and I’m here to tell you about how to engage us, and why you should.
How does music and DJing relate to writing for SEO? Well, I’ll tell you how by comparing some key principles I’ve learned about DJing over the years that can also apply to SEO. A weird concept I know, but hear me out.
Designing great content (and getting links for it) is getting harder every year – of that there’s no doubt. What websites linked to in 2009 definitely wouldn’t see the same coverage today.
Mobile commerce is developing quickly. here’s a run down of the key aspects marketers should be addressing in 2015 to keep ahead of the curve.
We have more choice today than ever before; Amy looks at how this is affecting our lives and our happiness, and what marketers need to do to capture the attention of a distracted audience.
Pinterest is evolving at a rapid rate, with the addition of recipe pins, product pins, and article pins this year alone! One month after they announced promoted pins, they’ve just launched place pins. Amy Fowler explores exactly what place pins are, and how marketers can make the most of these addictive new pins.
Spurred on by the recent examples of cat-vertising Lauren explains why you should embrace cats in your marketing activities, even if you’re a dog person…
An explanation of the simple yet effective Porter’s 5 forces marketing model which is particularly helpful in the planning process.
Discussing the uses of the marketing mix model and how it could be used by individuals to help their business.