Branding: How to Rebrand for Maximum Impact
You can’t move for people mentioning branding design these days. The term gets thrown around a lot as people realise its full potential, but to… Read More »Branding: How to Rebrand for Maximum Impact
Marketing
How The Adult Entertainment Industry Shaped The Internet: A Brief History
Do you remember VHS tapes? Or, increasingly, do you remember your parents remembering VHS tapes? I had a copy of, objectively, the greatest action adventure… Read More »How The Adult Entertainment Industry Shaped The Internet: A Brief History
Storytelling in Marketing: The Fundamentals
Storytelling attaches to the common ideals of human empathy. We search for ourselves in the stories being told, and strive to connect with the message… Read More »Storytelling in Marketing: The Fundamentals
Generation Z and How to Engage Them Online: As Told By a Gen Z
Generation Z is on the rise. It does sound more like a zombie invasion than anything and to be fair, we may scare the hell out of you. However, if Generation Z hasn’t been included in your marketing strategy, it might be a good time to start.
Generation Z are defined as being born in the mid-90s to the mid-2000s. Being born in 1996, I find myself technically as an elder of this generation and I’m here to tell you about how to engage us, and why you should.
DJ Longtails Guide to Keeping Content Fresh and Mixing Up Your SEO Game
How does music and DJing relate to writing for SEO? Well, I’ll tell you how by comparing some key principles I’ve learned about DJing over the years that can also apply to SEO. A weird concept I know, but hear me out.
The Great Content Mass Extinction (And How You Can Survive It)
Designing great content (and getting links for it) is getting harder every year – of that there’s no doubt. What websites linked to in 2009 definitely wouldn’t see the same coverage today.
The Power Of Distraction In a Digital Age
We have more choice today than ever before; Amy looks at how this is affecting our lives and our happiness, and what marketers need to do to capture the attention of a distracted audience.
Marketing Tragedy
Amy Elliott looks at how companies have used natural disasters and tragedy to try and leverage their social media following and offers helpful tips for how best to deal with tragedy on social media.
Pinterest Launches Place Pins: What Does this Mean for Marketers?
Pinterest is evolving at a rapid rate, with the addition of recipe pins, product pins, and article pins this year alone! One month after they announced promoted pins, they’ve just launched place pins. Amy Fowler explores exactly what place pins are, and how marketers can make the most of these addictive new pins.
Don’t Be More Dog: Cats and Successful Online Marketing
Spurred on by the recent examples of cat-vertising Lauren explains why you should embrace cats in your marketing activities, even if you’re a dog person…
