Marketing

Z Generation

Generation Z and How to Engage Them Online: As Told By a Gen Z

Generation Z is on the rise. It does sound more like a zombie invasion than anything and to be fair, we may scare the hell out of you. However, if Generation Z hasn’t been included in your marketing strategy, it might be a good time to start.

Generation Z are defined as being born in the mid-90s to the mid-2000s. Being born in 1996, I find myself technically as an elder of this generation and I’m here to tell you about how to engage us, and why you should.

The Power Of Distraction In a Digital Age

We have more choice today than ever before; Amy looks at how this is affecting our lives and our happiness, and what marketers need to do to capture the attention of a distracted audience.

Pinterest Launches Place Pins: What Does this Mean for Marketers?

Pinterest is evolving at a rapid rate, with the addition of recipe pins, product pins, and article pins this year alone! One month after they announced promoted pins, they’ve just launched place pins. Amy Fowler explores exactly what place pins are, and how marketers can make the most of these addictive new pins.