In August 2022 Google announced their helpful content update. Just about everyone who produces online content started to wonder how ‘helpful’ their output actually was.… Read More »6 Types of Unhelpful Content You Might Not Know You Have, and How To Improve Them
Writing content in an SEO-friendly way is fascinating. There’s often a misconception that we’re writing for robots. We’re not. Well, we are a bit. It’s… Read More »SEO Content Writing Tips: What Can Orwell Teach Us?
In today’s world, the prospect of using artificial intelligence, or AI, for copywriting is very real. There are some fabulous tools available to make writing quicker and easier. But are these tools about to replace human copywriters and take over the world?! Let’s find out.
Although it looks increasingly important in terms of search engine ranking points, social media is all about connecting with individuals and not about second guessing what the Google algorithm wants to see.
What is the distinction between good and bad web copy? We look at ways of providing great engaging content for your customers that will also signpost your website to the search engines.
Blogging is a great activity for any business to become involved with, it is relatively easy to start and if done properly will benefit your organisation on many levels.
Everywhere I look these days I seem to be able to find errors in copywriting. From magazine articles and adverts through to corporate websites and television programmes. Now I don’t want to turn this into a rant, so instead let’s think of this as a copywriting workshop, because I’m going to focus on something close to my heart – copy on websites. Read on for tips on how to avoid mistakes on your site.
Is your Pay Per Click performance underwhelming? Review your ads. Writing great copy can be the difference between a outstanding success and an advertising fail. If you think your adverts may be killing your account, try our professional PPC secrets for writing successful ads.