Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.
Claire gained her varied digital marketing experience through leading the online marketing for an ecommerce start-up, and joined Boom in 2014 to specialise in SEO. In her time as an account manager, she has managed a variety of SEO accounts for both B2C and B2B clients.
Happy New Year! It’s time for a fresh new start, so make sure you’re up to date on the latest digital marketing news. Why not go back to work refreshed and clued-up, ready to take on the world?
Catch up on some of the best recent and evergreen digital marketing articles around, and make it your New Year’s resolution to learn something new.
Keyboard shortcuts are useful for increasing productivity and efficiency on a daily basis. Which is why we’ve created this handy tool to show you some of the most amazing shortcuts for popular apps. Whether you’re a mac or a PC, we’ve got you covered…
Here at Boom Online Marketing we use a significant amount of technology and software to ensure we can offer clients value for money, streamline our… Read More »Boom Online Marketing Win Best Use Of Tech Award
Mobile commerce is developing quickly. here’s a run down of the key aspects marketers should be addressing in 2015 to keep ahead of the curve.
Digital marketing tools don’t have to be saved just for the office. Today Claire walks you through how to use Mailchimp to plan and organise parties – or even weddings!