Claire Brain

Claire gained her varied digital marketing experience through leading the online marketing for an ecommerce start-up, and joined Boom in 2014 to specialise in SEO. In her time as an account manager, she has managed a variety of SEO accounts for both B2C and B2B clients.

A person writing in a notebook

6 Free Tools to Improve SEO Copywriting for Google’s Natural Language Processing

Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.

A book resting on a keyboard at a desk

What Boom Have Been Reading: December 2016 Edition

Happy New Year! It’s time for a fresh new start, so make sure you’re up to date on the latest digital marketing news. Why not go back to work refreshed and clued-up, ready to take on the world?

Catch up on some of the best recent and evergreen digital marketing articles around, and make it your New Year’s resolution to learn something new.